#17 Social Authenticity

The lines of authenticity are getting blurred on our social media platforms. Is it okay to photoshop out a toprope and post to social media?
How do brands ensure they are working with authentic people and authentic content?
I have always believed anything posted on social media should be real, but clearly, others believe social media is an endless fictional movie. Certain people sell their fictional story and content to get contracts with brands. How will this and AI change marketing in the next decade? We dive into all of this.
Share and let me know your thoughts!