Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers
03/07/24 • 62 min
You are going to love this conversation!
In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges.
Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate budget realism to clients without causing disappointment? In our conversation, Janelle shares how she has overcome budget restrictions and managing client expectations, and we also reveal our shared discovery of how structuring tiered offerings can help you communicate value in a streamlined way while setting your business up to scale.
Janelle and I close this episode with sharing our excitement of our upcoming in-person workshop, along with a preview of what students can expect.
Interested in joining us at the workshop this April? We'd love to have you!
Here's how to redeem your special bonus!
1. Click here to purchase your workshop ticket.
2. Send an email to [email protected] (or DM me @mulberryandmoss) after purchasing your workshop ticket, provide your order # and mention this episode of Coffee Wine & Flowers.
We will sign you up for a free 1-hour coaching call with Janelle or myself, redeemable at any time in the coming year.
Click Here to Explore all Workshop DetailsChapters
00:00 Introduction and Background
03:02 Taking Over Lavender's Flowers
06:05 Shaping Lavender's Flowers
11:50 Managing Pricing and Budgeting
28:04 The Importance of Mock-ups and Communication
29:12 Understanding Client Expectations and Budgets
37:00 Creating a Lower-Tiered Offering
45:28 Streamlining Processes for Efficiency and Profitability
51:00 The Excitement of the In-Person Workshop
55:52 Final Thoughts and Words of Encouragement
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Follow on Instagram:
@mulberryandmoss
You are going to love this conversation!
In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges.
Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate budget realism to clients without causing disappointment? In our conversation, Janelle shares how she has overcome budget restrictions and managing client expectations, and we also reveal our shared discovery of how structuring tiered offerings can help you communicate value in a streamlined way while setting your business up to scale.
Janelle and I close this episode with sharing our excitement of our upcoming in-person workshop, along with a preview of what students can expect.
Interested in joining us at the workshop this April? We'd love to have you!
Here's how to redeem your special bonus!
1. Click here to purchase your workshop ticket.
2. Send an email to [email protected] (or DM me @mulberryandmoss) after purchasing your workshop ticket, provide your order # and mention this episode of Coffee Wine & Flowers.
We will sign you up for a free 1-hour coaching call with Janelle or myself, redeemable at any time in the coming year.
Click Here to Explore all Workshop DetailsChapters
00:00 Introduction and Background
03:02 Taking Over Lavender's Flowers
06:05 Shaping Lavender's Flowers
11:50 Managing Pricing and Budgeting
28:04 The Importance of Mock-ups and Communication
29:12 Understanding Client Expectations and Budgets
37:00 Creating a Lower-Tiered Offering
45:28 Streamlining Processes for Efficiency and Profitability
51:00 The Excitement of the In-Person Workshop
55:52 Final Thoughts and Words of Encouragement
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Follow on Instagram:
@mulberryandmoss
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www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
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@mulberryandmoss
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Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Follow on Instagram:
@mulberryandmoss
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