Focus on the User Experience or Lose Customers in Web3

Welcome to the Summer Series of Culture Factor. I’m Holly Shannon.

When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.

This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.

Over the next few weeks, I’m going to break down the whys, not just the whats, of this new digital space we find ourselves in.

Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.

Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I’ve noticed directly affect people’s engagement in this space — both literally and metaphorically.

I’ll start with some examples. Let's talk about accessibility.

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