Information Overload & Confusion

11/27/18 • 6 min

Information overload and overwhelm are two of the biggest constraints to people looking to build their online business. But, here’s the rub...

Most people are doing it to themselves voluntarily!

Let’s look at a typical person who is trying to start and grow an online business. Let’s call him Bob.

So, Bob wants this. He has visions of making enough money online so that he can walk out of his day job. He is under no illusions that it will be an overnight thing. He knows it will take a lot of work.

But, Bob needs to figure out what to do. So, he goes out and starts searching for and reading various articles and “gurus” in the world of online business. He subscribes to several email lists. He puts a bunch of RSS feeds into his phone so he can keep track of different sites. He registers for some webinars.

But, Bob is confused. He feels like he is understanding the theory behind things. He can start to use some of the terminology from the world of online marketing. But, he’s still personally confused on what HE should be doing.

He tries to solve it by buying a few courses. Being on all these peoples’ lists, he sees things for sale. They look awesome. Certainly, the ad copy on those pages makes each of those things seem like the best thing ever. So, he picks up a few.

He also picks up some tools. He picks up a couple WordPress plug-ins and some online services. Every time he buys one of those things, he feels like he did something concrete to grow his business. But, there’s still this nagging feeling...

He’s still confused. He’s still feeling overwhelmed.

Information overload and overwhelm are two of the biggest constraints to people looking to build their online business. But, here’s the rub...

Most people are doing it to themselves voluntarily!

Let’s look at a typical person who is trying to start and grow an online business. Let’s call him Bob.

He’s still confused. He’s still feeling overwhelmed.

Previous Episode

Weekly Update - Thanksgiving Edition!

For #ASKBMA this week, I'm talking about what to do when you've been blogging for awhile, but it isn't working. Carl is in the personal development niche and is having a problem figuring out his unique selling proposition (USP).

Also on the agenda...

Black Friday 2018 - The latest on The Daily - An update on the Coffee Break Blogging podcast. - What's new inside THE LAB

Quick Links:

BLACK FRIDAY - http://www.blogmarketingacademy.com/blackfriday/ - THE DAILY - http://www.blogmarketingacademy.com/daily/ - PODCAST - http://www.coffeebreakblogging.com - THE LAB - http://www.blogmarketingacademy.com/lab/ - ASK BMA - http://www.blogmarketingacademy.com/ask/

That's our weekly update for 11/21/2018. See ya next week! And Happy Thanksgiving!

Next Episode

Shiny Objects

In our last issue, we met Bob. Bob set out to start up his own online business, but ended up drowning in information and left himself overwhelmed and confused on what to do next.

And when we left Bob last time, I talked about how Bob needed structure and order... and he needed to implement “just in time learning”. He needed self-imposed tunnel vision in order to weed out any incoming information that took him off his goal or simply was talking about something which isn’t yet relevant to Bob.

Let me give you a classic example...

Let’s say our friend Bob here has a niche in mind. He’s even started his site up for it. He’s written a few blog posts, perhaps. But, his email list is still practically non-existent and he has yet to make his first buck online. So, Bob is still in the early phases here.

But, Bob is subscribed to some “guru” who is pretty big into podcasting. Bob listens to that podcast. Loves it, in fact. The host of that podcast even publishes income reports and Bob finds it motivational. So, the “guru” launches a course all about podcasting. And it sounds freakin’ awesome to Bob.

But, let’s back up here. And let’s talk a little sense into Bob, shall we?