27 - The Era of the Fractional CMO with Roshni Wijayasinha from Prosh Marketing

12/28/20 • 31 min

Happy Holidays! Lockdown and disruption has created opportunities for savvy entrepreneurs, coders and professionals. Digital technology is the enabler of new business models and business continuity alike. Professionals are realizing that an even greater wave of digitization is approaching and we see a rapid acceleration in companies of all sizes.

One of the functional areas that’s undergone a super fast evolution has been Marketing. Startups know they need people that understand digital marketing from a tactical perspective, but most are now realizing they need strategic advice from experts in order to really scale their businesses. Tech companies have special requirements from Marketers, that include everything from niche channel expertise to budget considerations. Thought leadership is being delivered in new ways such as fractional services. The fractional CMO model has enabled tech companies to market and achieve scale without massive capital outlays. This week we’re joined by Roshni Wijayasinha, founder and chief strategist of Prosh Marketing (proshmarketing.com). Roshni is an incredible marketing leader, startup advisor and Forbes Communication Council Member who has grown her agency into one of Toronto’s top strategic marketing houses. In the last 15 yrs, she’s worked with global tech companies such as Microsoft, Sony, Kobo & FoxQuilt to help them bring products and brands to market.

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Previous Episode

26 - Coding for Kids

We launched the Super Guppy Coding Academy with a singular mission: to empower people through coding skills. The future (and the job market) is going to be even more digital than it is today, regardless of field. That's why we believe it's important to teach coding to school aged children and expose them to tools that they will use for the rest of their lives (even if they don't become software developers). Coding for Kids is rapidly becoming a popular extracurricular and there's good reason. Tune in to this episode to learn about how our unique learning system gets kids coding faster and more creatively.

Brought to you by Kwola (Click here)
Kwola AI will find, record and log your front end errors with no test writing required.
Sponsored by Super Guppy Coding Academy
Learn To Code: Change Your Life. Get sought after coding skills FAST. Boot Camps available now
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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Next Episode

28 - Cooks Who Feed with Seema Sanghavi

Last year was a pretty disruptive year for a lot of people. But then again, there were amazing entrepreneurs and professionals who saw opportunity in the chaos and used 2020 as an inflection point to create something new and transformative. In the first recording of the new year, we welcome Seema Sanghavi, Founder of Cooks Who Feed. Seema is an amazing digital marketer & product architect, that launched a company that sells ethically produced aprons meant to empower food lovers to help fight world hunger. Her company teams up with well known Chef Ambassadors to produce unique product designs. Each apron sold results in 100 nutritious meals for the less fortunate.