61. Design your marketing team structure to fit your company's growth stage
12/19/23 • 47 min
Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.
In this episode, we discuss:
- Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.
- The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales.
- Jonathan shares the three company growth stages identified in the report - early, developing and mature and the characteristics associated with these.
- Jonathan explains the typical team structures, responsibilities and leadership profiles associated with the three company growth stages.
- How CMOs can lead an upward company growth stage transition including common traps to avoid.
- How the company growth stage can be a useful consideration for marketing professionals and leaders considering the best-fit roles for them.
- How AI is having an impact on marketing team design and structure.
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.
References
- Jonathan Metrick & Kimberley Whitler Design Your Marketing Organization to fit your company’s growth scale.
- HBR’s 10 must reads on strategic marketing
- Give away your legos and other commandments for scaling start-ups
Contact Jonathan
- Find Jonathan on LinkedIn and mention you heard him on the podcast.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn.
Help us help you
- Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
- Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
Thank you and enjoy the show!
Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.
In this episode, we discuss:
- Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.
- The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company scales.
- Jonathan shares the three company growth stages identified in the report - early, developing and mature and the characteristics associated with these.
- Jonathan explains the typical team structures, responsibilities and leadership profiles associated with the three company growth stages.
- How CMOs can lead an upward company growth stage transition including common traps to avoid.
- How the company growth stage can be a useful consideration for marketing professionals and leaders considering the best-fit roles for them.
- How AI is having an impact on marketing team design and structure.
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.
References
- Jonathan Metrick & Kimberley Whitler Design Your Marketing Organization to fit your company’s growth scale.
- HBR’s 10 must reads on strategic marketing
- Give away your legos and other commandments for scaling start-ups
Contact Jonathan
- Find Jonathan on LinkedIn and mention you heard him on the podcast.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn.
Help us help you
- Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
- Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
Thank you and enjoy the show!
Previous Episode
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign.
In this episode, we discuss:
- Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company.
- How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships.
- Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement Agile Marketing)
- The role of the Marketing Operations function within the team and how it has been leveraged to optimise value.
- How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity.
Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size.
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.
References
- Find out more about ActiveCampaign
- Patrick Lencioni - The 5 Dysfunctions of a Team
- Chris Zook and James Allen - The Founder's Mentality
- Elad Gill - The High-Growth Handbook
- Chris Voss - Never Split the Difference
Contact Shay
- Find Shay on LinkedIn and mention you heard him on the podcast.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn.
Help us help you
- Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
- Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
Next Episode
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today.
In this episode, we discuss:
- What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation
- How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth
- What value means from a growth hacking perspective and how this understanding can create seismic shifts in the way organisations set sustainable growth metrics and deliver products/services
- The importance of North Star Metrics to focus a team on delivering the ultimate customer value
- What roles you need on a growth team and why it’s important to start small and then scale
- Why Sean suggests that growth teams shouldn’t report into marketing and where they should report instead
- Find out how to gain organisational buy-in for growth hacking methods and foster a growth culture.
Discount code to see Sean live in Sydney/Melbourne in March-April 2024
Thanks to the crew at Unlocking Growth we have a discount code (for Australian listeners only) to participate in one of the Sean Ellis Unlocking Growth events at Melbourne or Sydney taking place in March-April 2024.
Visit the website https://www.unlockinggrowth.co/unlocking-growth-with-sean-ellis
Enter the discount code: Ty-GROW-34
As always, we’ve done the hard work of taking notes for you, so you don’t have to. To access these, head to our website, look out for this episode and download the 3-4 page PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format.
References
- Unlocking Growth for Startups & Scaleups and Unlocking Growth for Enterprises in Sydney and Melbourne in March/April 2024
- Hacking Growth by Sean Ellis
- Unlocking Growth
- Building high-growth SaaS marketing teams with Kevin Marasco from Zenefits on the on the Lean Mean Marketing Team Podcast
- What is product-led growth and how to get started with Peter Ikladious from Unlocking Growth on the on the Lean Mean Marketing Team Podcast
- Influence: The Psychology of Persuasion by Robert Cialdini
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
- Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing
- Connect or Follow Ty on LinkedIn - and mention that you are a listener of the Pod.
Help us help you
- Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
- Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
Thank you and enjoy the show!
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/cmo-leadership-how-top-chief-marketing-officers-cmos-build-high-perfor-290928/61-design-your-marketing-team-structure-to-fit-your-companys-growth-st-39963657"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 61. design your marketing team structure to fit your company's growth stage on goodpods" style="width: 225px" /> </a>
Copy