22. Become a smarter marketer with author Dan White | The marketing strategy frameworks every marketer should know
05/10/21 • 60 min
Today’s guest is Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies.
Dan has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system.
This book is a must-have for any marketeer - whether you’re a CMO, marketing manager, or aspiring marketer. This is the handbook you need on your desk to help you tackle any marketing challenge you face. It contains dozens of hand-drawn illustrations of classic and contemporary of classic marketing frameworks and strategies such as:
- Market research’s role through the planning cycle;
- Using insights to increase sales and reduce costs;
- Brands punching above their weight (share of consideration vs. share of market);
- Business KPI pyramid (a personal favourite);
- Estimating returns from marketing;
- Ansoff’s growth strategy matrix;
- Central vs. local marketing responsibilities;
- The brand PINATA;
- BCG brand portfolio matrix;
- Burst vs. drip media spend analysis;
- Generating great innovation ideas;
- Traditional vs. Agile development; and
- Media priority matrix.
When visuals are mentioned over audio it can be difficult, so I encourage you to head to growthgenerators.io, head to the Podcast section, look out for this episode and download the notes. The cheat sheet will include all of the models that we discuss on today’s show. Better yet, just buy a copy of Dan’s book, you won’t regret it.
Enjoy the show.
References
- BrandZ.
- Byron Sharp - How Brands Grow: What Marketers Don't Know.
- Dan White - The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies.
- Karen Nelson-Field - The Attention Economy and How Media Works: Simple Truths for Marketers.
Contact Dan White
- Find Dan on LinkedIn and mention you heard him on the podcast. Find out more about Smart Marketing.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!
This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.
Today’s guest is Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies.
Dan has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system.
This book is a must-have for any marketeer - whether you’re a CMO, marketing manager, or aspiring marketer. This is the handbook you need on your desk to help you tackle any marketing challenge you face. It contains dozens of hand-drawn illustrations of classic and contemporary of classic marketing frameworks and strategies such as:
- Market research’s role through the planning cycle;
- Using insights to increase sales and reduce costs;
- Brands punching above their weight (share of consideration vs. share of market);
- Business KPI pyramid (a personal favourite);
- Estimating returns from marketing;
- Ansoff’s growth strategy matrix;
- Central vs. local marketing responsibilities;
- The brand PINATA;
- BCG brand portfolio matrix;
- Burst vs. drip media spend analysis;
- Generating great innovation ideas;
- Traditional vs. Agile development; and
- Media priority matrix.
When visuals are mentioned over audio it can be difficult, so I encourage you to head to growthgenerators.io, head to the Podcast section, look out for this episode and download the notes. The cheat sheet will include all of the models that we discuss on today’s show. Better yet, just buy a copy of Dan’s book, you won’t regret it.
Enjoy the show.
References
- BrandZ.
- Byron Sharp - How Brands Grow: What Marketers Don't Know.
- Dan White - The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies.
- Karen Nelson-Field - The Attention Economy and How Media Works: Simple Truths for Marketers.
Contact Dan White
- Find Dan on LinkedIn and mention you heard him on the podcast. Find out more about Smart Marketing.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!
This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.
Previous Episode
21. Lisa Ronson, Coles CMO on building a modern team, gaining trust and leading change
Lisa Ronson, CMO of Coles Group, joins as our guest today.
If you're a marketer in the APAC region, then Lisa's reputation precedes her. But for our global audience, Lisa is an incredible marketing leader with a trophy cabinet bursting at the seams, including this snapshot below:
- Being named one of Asia Pacific's 50 most influential, purposeful marketers by campaign Asia Pacific in 2019 and 2020;
- Number one most innovative marketer by CMO magazine in 2018;
- The Australian Marketing Institute CMO of the year, team of the year and campaign of the year 2018; and
- Cannes 2018 titanium line winner and winner of 10 Cannes lions in total.
Lisa has changed industries several times and worked in FMCG, financial services, retail, telco, banking and sport and entertainment marketing.
In today’s episode, we discuss:
- How Lisa has designed and built a modern marketing team at Coles;
- How Lisa has structured her marketing team in a unique and powerful way;
- Lisa's leadership philosophy and how she's building the culture and employee experience in the team;
- How Lisa has managed to gain incredible traction in every organisation she's joined by building a strong internal reputation as a trusted business partner that drives results; and
- Lisa’s biggest leadership regrets and learnings.
There is a lot in this one. If you hear something you like and don't have time to make a note, don't worry. Just head to growthgenerators.io, head to the Podcast section, look out for this episode and download the notes.
If you like this episode, check out Episode 02. with Leisa Bacon, Director Audiences at ABC and Episode 06. with Rob Goffee, leadership professor. Both share many leadership lessons.
References
Contact Lisa Ronson
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!
This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.
Next Episode
23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir
Joel Goodsir, Head of Marketing at Inspirations Paint, joins us on this week’s episode.
Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia.
In this episode, we discover:
- Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise;
- How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy;
- How Joel has built an E-commerce offering in the home improvement space which is currently unrivalled;
- How Joel has structured his team; and
- How Joel has continued to lead the charge and drive growth from 90 million to almost $500 million during his tenure.
Joel was ranked the #9 CMO in the CMO50 in 2020, and apart from his role at Inspirations Paint, Joel is also Chair of the University of Newcastle's External Advisory Board for the Marketing.
As always if you hear something you love, but you’re out running, at the gym or doing the dishes – then don’t worry, we’ve got you covered. When you get a moment, just head to our website growthgenerators.io, look out for this episode, and download some detailed notes with all the strategies and insights from today’s show.
Thank you and enjoy the show.
References
- Dream Weaver - Inspirations Paint "Recall" TV Ad.
- Jenny Romaniuk - Building Distinctive Brand Assets.
- Paint Edge Loyalty Program.
Contact Joel Goodsir
- Find Joel on LinkedIn and mention you heard him on the podcast. Find out more about Inspirations Paint.
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.
If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!
This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/cmo-leadership-how-top-chief-marketing-officers-cmos-build-high-perfor-290928/22-become-a-smarter-marketer-with-author-dan-white-the-marketing-strat-38102851"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 22. become a smarter marketer with author dan white | the marketing strategy frameworks every marketer should know on goodpods" style="width: 225px" /> </a>
Copy