CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - 10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker

10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker

02/15/21 • 56 min

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

In this week's episode, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University.

Sharon is a highly distinguished Professor of Organisational Behaviour and an ARC Laureate Fellow. In 2019, she was named among the world’s most influential Scientists by the Web of Science Group.

In this episode, we discuss:

The ‘future of work’ - how digitisation and automation are impacting on jobs and skills of the future;
The responsibility managers have to use technology as a force for good and not evil;
The concept of ‘work design’ and the ‘SMART’ work design framework that Sharon has developed; and
What managers can do to become better remote managers.

To find out why Sharon is so well regarded and to get the practical tips you can use to better design work for your team, make sure to listen to this episode.

References

BJ Fogg - Tiny Habits: The Small Changes That Change Everything.
Business.com - Management Theory of Frederick Taylor.
Carol Dweck - Decades of Scientific Research that Started a Growth Mindset Revolution.
Centre for Transformative Work Design - “Solving the Unsolvable”: Uncovering the Active Ingredients in the WA.
Centre for Transformative Work Design - Tips on Working from home.
Colonnade - 171% More Productive Call Center Employees?.
Jeffrey Pfeffer - Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance - and What We Can Do About It.
SMART Work Design Survey.
Undiagnosed Diseases Program.

Contact Sharon Parker

Find Sharon on LinkedIn and mention you heard her on the podcast. Find out more about The Centre for Transformative Work Design.

Contact Growth Generators

Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation.
Take a look at our High-Performance Marketing team training services
Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe, share and leave us a review!

This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

In this week's episode, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University.

Sharon is a highly distinguished Professor of Organisational Behaviour and an ARC Laureate Fellow. In 2019, she was named among the world’s most influential Scientists by the Web of Science Group.

In this episode, we discuss:

The ‘future of work’ - how digitisation and automation are impacting on jobs and skills of the future;
The responsibility managers have to use technology as a force for good and not evil;
The concept of ‘work design’ and the ‘SMART’ work design framework that Sharon has developed; and
What managers can do to become better remote managers.

To find out why Sharon is so well regarded and to get the practical tips you can use to better design work for your team, make sure to listen to this episode.

References

BJ Fogg - Tiny Habits: The Small Changes That Change Everything.
Business.com - Management Theory of Frederick Taylor.
Carol Dweck - Decades of Scientific Research that Started a Growth Mindset Revolution.
Centre for Transformative Work Design - “Solving the Unsolvable”: Uncovering the Active Ingredients in the WA.
Centre for Transformative Work Design - Tips on Working from home.
Colonnade - 171% More Productive Call Center Employees?.
Jeffrey Pfeffer - Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance - and What We Can Do About It.
SMART Work Design Survey.
Undiagnosed Diseases Program.

Contact Sharon Parker

Find Sharon on LinkedIn and mention you heard her on the podcast. Find out more about The Centre for Transformative Work Design.

Contact Growth Generators

Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation.
Take a look at our High-Performance Marketing team training services
Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe, share and leave us a review!

This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

Previous Episode

09. Spotify's product marketing success and culture of innovation with Lotte Spencer (Part 2)

This episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify, make sure to listen to Part 1 here.

Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify.

On today’s episode, we will discuss:

How to manage a globally dispersed team;
Establishing and positioning your unit to become an instrumental part of an organisation;
Spotify’s method for scaling Agile, including Tribes, Guilds and Chapters; and
How Spotify has created a sustainable culture of innovation using hack weeks, design sprints and by embracing the Swedish Lagom philosophy.

If you have any interest in learning more about what it’s like to build a product marketing team, or to work for a Tech giant like Spotify – then make sure you check out this episode.

References

Fred Kofman - Conscious Business - How to Build Values through Values.
Henrik Kniberg and Anders Ivaarson - Scaling Agile @ Spotify.
Medium - Lagom: How The Swedish Philosophy For Living a Balanced, Happy Life Can Help You Live a Meaningful Life.

Contact Lotte Spencer

Find Lotte on LinkedIn and mention you heard her on the podcast. Find out more about Spotify.

Contact Growth Generators

Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe, share and leave us a review!

This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

Next Episode

11. Building a commercially focused B2B marketing team inside Technology One with Darren Needham-Walker

Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode.

Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne.

In this episode we discuss:

What to do when you have to restructure two marketing teams into one due to a merger;
The importance of being human and bringing staff on the journey;
The importance of building the brand and achieving brand consistency;
How to include the customer in your marketing and becoming more customer-centric;
The importance of setting the right goals and measuring the right things to help the team become more commercially focused;
Changing the conversation in the business about the impact that marketing has on organisational results;
How to increase the capability of a team around B2B marketing;
How to reorganise a team from a really flat structure to a new structure built around capability and workflow; and
Leadership strategies to empower your team, clear roadblocks, free up time and create a climate where staff are encouraged to move fast and innovate.

TechnologyOne is one of Australia’s first tech start-ups. It is a Global Saas ERP company that’s listed in the top ASX 150 companies in Australia with a market cap of nearly $3 billion.

Darren is a really energetic and passionate guest with great marketing and technology insight so it is definitely worth listening to this episode.

References

Daniel Coyle - The Culture Code: The Secrets of Highly Successful Groups.
Janine Garner - Janine Garner - Be Brilliant: How to Lead a Life of Influence.

Contact Darren Needham-Walker

Find Darren on LinkedIn and mention you heard him on the podcast. Find out more about TechnologyOne.

Contact Growth Generators

Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation.
Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe, share and leave us a review!

This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.