Clients from Content

Apply to be a guest on the show: https://joshspector.com/questions/

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Creator Advice: What To Listen To And What To Ignore

Clients from Content

08/16/23 • 50 min

Today my guest on the I Want To Know podcast is Kieran Drew. Kieran is an ex-dentist-turned-creator who shares ideas on how to make an impact and income by writing online. You can find him on Twitter, where he's built a huge audience of over 166,000 people, or check out his weekly newsletter, Digital Freedom, for deep dives and creator business advice. Recently he had a six-figure launch with his new product, High Impact Writing, and he's here today to try to work out what to do next as he scales his business.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
12:12 - 3 Keys To Email Marketing Mastery (Don't Do What This Guy Did!)
15:29 - The Newsletter Subscriber Loyalty Test
42:51 - Buy Books, Not Courses

Show Notes

Most Paid Newsletters Fail Because They Offer More Instead Of Different: https://joshspector.com/paid-newsletters/

To Connect with Kieran:

Website: https://kierandrew.com/
Twitter: https://twitter.com/ItsKieranDrew

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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How To Use Generosity To Build A Huge Audience (And Business!)

Clients from Content

06/07/23 • 64 min

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions.

Today’s guest is Arvid Kahl. Arvid is a writer on Twitter who is just trying to help people (best bio ever). He’s written two books and shares his knowledge on the Bootstrapped Founder blog, Bootstrapped Founder podcast, and the Bootstrapped Founder Newsletter. You can engage with him on Twitter @arvidkahl.

Here are some of the most valuable moments in their conversation:

00:00 - Introduction
10:47 - Please Stop Making This Twitter Mistake
25:44 - You're Looking For Product Ideas In The Wrong Place
27:23 - Do You Want An Audience Or A Community? (It's a trick question!)

Show Notes

Mentioned on the episode:

The Bootstrapped Podcast / Josh Spector Episode: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/

I Want To Know Podcast / Roberto Blake Episode: https://youtu.be/mdZLrJMz1Xo

I Want To Know Podcast / James Clear Clip: https://youtu.be/_c_1O7rjRsM

How To Get Comfortable Promoting Your Creations: https://joshspector.com/get-comfortable-promoting/

To Connect with Arvid Kahl

Twitter: https://twitter.com/arvidkahl/
Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business (Book): https://t.co/TFlId5SPLT

The Embedded Entrepreneur: How to Build an Audience-Driven Business (Book): https://t.co/BXldiSTqDH
Newsletter: https://thebootstrappedfounder.com/newsletter/

Podcast: https://thebootstrappedfounder.com/podcast/

Website: https://thebootstrappedfounder.com/

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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How To Start, Stop, or Shift A Creation

Clients from Content

01/10/24 • 46 min

Today, my guest on the I Want To Know podcast is Ron Placone. Ron's a comedian, writer, actor, and recent filmmaker. He hosts the podcast 1000 w/ Ron Placone, and writes the webcomic Lucy & Ron. This year he released the short film Loner, had a vertical short called Frank Azuri premiere in Rome, and just finished his first feature that premiered in November called Left at Wall.

We talk about how there will come times in your creative life where you need to start, stop, or shift the direction of your work. This episode will help you navigate those tricky times.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

11:37 - 4 Questions To Ask Yourself Before You Reinvent Your Brand

22:48 - 5 (Unexpected) Things To Do When You Start A New Project

38:00 - 4 Signs It's Time To End A Project

Show Notes

Niche Definer Skill Session: https://joshspector.gumroad.com/l/nichedefiner

Nathan Berry/Rachel Rogers Billion Dollar Creator Podcast (Flywheel Episode): https://apple.co/4aSsxA4

Seth Godin’s The Dip: https://amzn.to/4aNcGmy

To Connect with Ron Placone:

Website: https://www.ronplacone.com/

Podcast: https://podcasters.spotify.com/pod/show/1000wronplacone

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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Customer Discovery Calls, Podcasts Based On Newsletters, and Copy For A Consultant's Website

Clients from Content

07/10/24 • 30 min

Listen in on one of my private group coaching calls!

Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromo

In this recording from a recent Jam Session group coaching call, I give my Skill Session members advice on how to turn a customer discovery call into an actual paid client, whether it's worth creating an audio version of your newsletter, and how to write effective website copy if you're a consultant.

How to get clients from your podcast (a growth expert tells all!)

Clients from Content

10/02/24 • 57 min

My favorite podcast growth expert shares a step-by-step guide.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

14 things you'll learn in this episode:

02:00: 3 things to do in the month before you launch a podcast

04:00: The most important goal for your podcast (that most podcasters overlook)

05:00: How to reverse engineer a marketing strategy for your podcast

13:00: 3 things to do when your podcast growth has flatlined

19:00: The easiest way to grow your podcast

26:00: How to convert 5 of your 500 podcast listeners into clients

37:00: How to turn podcast listeners into email subscribers

39:00: The single best way to pick a show format

42:00: The single best way to pick a show name

43:00: The single best way to create episode titles

46:00: The single best way to create podcast cover art

48:00: The single best way to write episode descriptions

49:00: The single best tip for show intros

52:00: The single best way to use social media to grow your podcast

Show Notes:
Podcast Marketing Academy Audit: https://earsaudit.scoreapp.com/
Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained/

To Connect with Jeremy Enns:

Website: https://podcastmarketingacademy.com/josh/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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Clever Ways To Monetize A Niche, Create Content, and Overcome Imposter Syndrome

Clients from Content

10/30/24 • 52 min

Listen in on one of my group coaching calls!

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

7 things you'll learn in this episode:

1. A no-brainer option you should include in your newsletter if your readers want to reach your other readers

It's at the 3-minute mark.

2. A behind-the-scenes look at how I turn my sent emails into social content

It's at the 8-minute mark.

3. The most valuable questions to ask your audience in a survey

It's at the 12-minute mark.

4. The golden rule of understanding survey responses

It's at the 15-minute mark.

5. What to do instead of offering discounts

It's at the 25-minute mark.

6. Exactly what to say in the first email you send to people who join your email list

It's at the 40-minute mark.

7. How one tiny mindset shift can help you overcome imposter syndrome.

It's at the 45-minute mark.

How I've Used LinkedIn To Get Hundreds Of Clients

Clients from Content

10/16/24 • 60 min

What to post on LinkedIn, how to optimize your profile, and how to use direct messages.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

11 things you'll learn in this episode:

03:00: Are you optimizing for the wrong clients? (Probably.)

09:00: The most common LinkedIn bio mistake

10:00: How LinkedIn influencers use their header images

12:00: A clever way to make your featured link more prominent

14:00: The 4 questions you need to ask yourself about your LinkedIn profile

22:00: How asking yourself one question can make ALL your content better

25:00: A crash course in how the LinkedIn algorithm works

32:00: The 5 types of content to post if you want to get clients

42:00: The surprising place to find some of your best content ideas

48:00: When to ignore what the algorithm wants

53:00: 6 ways to use direct messages to get clients (without being annoying or spammy)

Show Notes:
Cheryl Tan’s LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/
I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28

To connect with Cheryl Tan:

Website: https://cheryltanmedia.com/

Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/
LinkedIn: https://www.linkedin.com/in/cheryltanmedia/

YoutTube: https://www.youtube.com/cheryltan

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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How To Get Your Ideal Client's Attention

Clients from Content

12/18/24 • 59 min

Struggling to get the right clients? This can help.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

8 things you'll learn in this episode:

00:00: Introduction
02:00: Why you need to be careful what you optimize for

05:00: 6 things to do if your audience isn't growing

09:00: 6 simple ways to borrow other people's audiences

20:00: Everyone falls into one of two categories when it comes to audience growth

24:00: The biggest reason an audience doesn't buy

35:00: 3 ways to convert more leads into sales

40:00: 3 counterintuitive ways to make your product more valuable

55:00: 5 ways to boost the perceived value of a course you sell

Show Notes:
The Two Ways To Grow Your Audience: Do More or Do Less

To Connect with Sally Ivester:

Website: https://www.hisallyivester.com

TikTok: https://tiktok.com/@hisallyivester
Instagram: https://instagram.com/hisallyivester

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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A Creator Makeover: Simple Shifts To Improve Your Newsletter And Social Content

Clients from Content

06/28/23 • 46 min

Today my guest on the I Want To Know podcast is Josh Langley. Josh helps primary school-age kids build mental and emotional resilience through his award-winning “Being You is Enough” book series, inspiring kids’ educational programs, and his school talks. His background as an advertising copywriter has helped him create unique, keep-it-simple, and fun resources that are loved by kids, parents, educators, and child health professionals. All this is despite Josh failing high school, being unemployed for many years, and being told he'll “Never amount to anything.”

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
20:07 - How To Choose A Newsletter Topic That Gets You Sales
22:41 - The Most Powerful Micro-Content You Can Create
31:06 - Watch Me Transform A LinkedIn Post Into A Niche Home Run

Show Notes