
3rd Quarter Truck & 4x4 Market Update - Chris Picconi, Classic 4x4 & Brian Ellis, Fourbie Exchange
10/15/24 • 101 min
On this episode, Chris is joined by Brian Ellis, Founder and CEO of Fourbie Exchange. They talk about the performance and their outlooks on the truck and 4x4 markets, changing marketplace dynamics and which trucks and 4x4s are winners, losers, buys, sells and holds in the market.
After a 5 year run in the collector vehicle markets, 2023 was tumultuous, but 2024 is stabilizing and showing signs of improvement. That trend continued in the 3rd quarter, as sellers are finally coming to terms with market values and buyers expectations. With the collector truck and 4x4 markets remaining strong and balancing out, the opportunity is there for future growth in certain areas.
Generational change continues to drive the truck and 4x4 markets, as the 35-55 year old demographic fuels their insatiable appetite for these vehicles. Some years, makes and models are performing well and some are struggling due to over supply and shifting trends.
Follow, Like and subscribe to the podcast on Instagram, Facebook, YouTube and your podcast listing platform. Check out our website at classic4x4.com and reach out if we can help you sell your classic, vintage or collector truck or 4x4. Thanks for listening!
On this episode, Chris is joined by Brian Ellis, Founder and CEO of Fourbie Exchange. They talk about the performance and their outlooks on the truck and 4x4 markets, changing marketplace dynamics and which trucks and 4x4s are winners, losers, buys, sells and holds in the market.
After a 5 year run in the collector vehicle markets, 2023 was tumultuous, but 2024 is stabilizing and showing signs of improvement. That trend continued in the 3rd quarter, as sellers are finally coming to terms with market values and buyers expectations. With the collector truck and 4x4 markets remaining strong and balancing out, the opportunity is there for future growth in certain areas.
Generational change continues to drive the truck and 4x4 markets, as the 35-55 year old demographic fuels their insatiable appetite for these vehicles. Some years, makes and models are performing well and some are struggling due to over supply and shifting trends.
Follow, Like and subscribe to the podcast on Instagram, Facebook, YouTube and your podcast listing platform. Check out our website at classic4x4.com and reach out if we can help you sell your classic, vintage or collector truck or 4x4. Thanks for listening!
Previous Episode

Fascinating 4x4s - Mike Cashman & Curtis Weir, Mount Zion Offroad (@mountzionoffroad / mountzionoffroad.com)
On this episode, Chris reconvenes with Mike Cashman and Curtis Weir from Mount Zion Offroad to talk about some of their paramount 4x4 builds, including Chris' 1980 International Scout Traveler. Whether a ground up second generation one ton Dodge Ram, custom Jeep YJ rock crawler, portal axles and 40's on a new Ford Bronco or a classic International Scout Traveler drivability refurbishment, Mount Zion has seen, done and built it all!
Mike and Jim Cashman founded Mount Zion Offroad in June of 2004 out of their shared passion for 4 wheel drive and Jeep vehicles. Throughout the last decade, Mount Zion Offroad has refined and developed 4×4 service, repair and customization, becoming experts in every area of modifying and repairing trucks and 4×4s.
Follow, Like and subscribe to the podcast on Instagram, Facebook, YouTube and your podcast listing platform. Check out our website at classic4x4.com and reach out if we can help you sell your classic, vintage or collector truck or 4x4. Thanks for listening!
Next Episode

Renowned Rovers - Daniel Marcello, Founder, Brooklyn Coachworks (@brooklyncoachworks / brooklyncoachworks.com)
On this episode, Chris is joined by Daniel Marcello, Founder of Brooklyn Coachworks. They chat about how a career creative turned his Land Rover passion into a magazine that lead to building Brooklyn Coachworks. They also discuss a few of their hallmark builds and how their shops in Italy and Virginia integrate with their home base in Williamsburg, Brooklyn. Building an investment quality restored Land Rover Defender isn't easy and certainly not something usually seen in the heart of Brooklyn, New York City.
Brooklyn Coachworks motto of 'Purpose Built' goes into every Defender they build. We don't add unnecessary accessories or overbuild their Rovers. They build them the same way Land Rover would have built them coming off the Solihull assembly line, but with some much needed upgrades to ensure they will last forever and be comfortable to drive.
Follow, Like and subscribe to the podcast on Instagram, Facebook, YouTube and your podcast listing platform. Check out our website at classic4x4.com and reach out if we can help you sell your classic, vintage or collector truck or 4x4. Thanks for listening!
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