
Ep 06 - The Future of Work with Kati Barklund
06/13/19 • 28 min
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Ep 05 - The Pioneer of Mobility as a Service with Sampo Hietanen
Mobility as a service (MaaS) is slowly changing from an abstract idea to a reality in a few cities around the world and Sampo Hietanen has been described as the person that has turned the original high-level concept into a real service. He is the CEO of Maas Global and their service is called Whim. Whim is the first all-inclusive MaaS solution commercially available on the market and it gives its users all city transport services in one step, letting them journey where and when they want with public transport, taxis, bikes, cars, and other options, all under a single subscription.
I speak to Sampo about:
- the promise that Whim makes to its users which is to provide mobility: anywhere, anytime, on a whim
- why the problem of city transportation cant be solved on a map through interventions such as traffic management etc
- how he first came across the idea of individual mobility plans and the inspiration taken from the telecommunications industry
- why its so difficult to compete with car ownership
- how MaaS can compete with car ownership because it doesn’t jeopardise convenience or freedom
- the role that cities can play when introducing MaaS
- how MaaS transportation hubs will play a major role in the future of our cities
- how beautiful and enjoyable spaces in cities make us more accepting of alternative modes of transport
- why MaaS Global have been developing on their data protection practices with a local law firm
- if MaaS subscriptions could replace the need to building car parking spaces in city apartment blocks
https://whimapp.com/about-us/
https://www.fleeteurope.com/en/smart-mobility/smart-mobility/europe/interviews/irresistible-rise-maas-global
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Ep 07 - WeWork with Henrik Botten Taubøll
We continue our examination of the future of work and WeWork are a wonderful company to study. They have revolutionised the way people and companies work and they have a valuation of 47 billion dollars even though they are still only 9 years old. From the outside its hard to know if they are a company that offers flexible space for rent, that offers agile services, a technology company or is it all of the above? I speak to Henrik Botten Tauboll, who is the Director of Real Estate for WeWork Nordics, Baltics and Netherlands. We talk about - the latest definition of Proptech - WeWork’s plans for the Nordics - How they put humans at the centre of their designs - Why they design narrow corridors in their buildings - How they use data to bridge the gap in understanding the difference between what spaces people say they want and what spaces they really use - How they have different approaches for different cultures based on the data they have collected - How they provide variety, choice and freedom while keeping costs down - How if you create a great workplace then people want to stay there after work - Why they are focused only on the centre of cities and not on the suburbs - How they add pop up services to their buildings Link to the WeWork Global Impact Report https://www.wework.com/newsroom/posts/2019-global-impact-report
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