EP 79 | Angel Steger (Facebook) - More than numbers: How a “bad hookup face” helped Pinterest increase virality and retention.

Today on the show we have Angel Steger, Director Of Product Design at Facebook.

In this episode, we talked about what it’s like designing a building for over 2.7 billion users, how focusing on activation can increase retention, and how giving users a feeling of ownership had a big impact on Pinterest’s user activation.

We also discussed Qualitative research at Pinterest: How a bad hookup face helped increase their messaging response rate, and how Dropbox and Pinterest use internal experimentation systems to help avoid bad user experiences.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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