CHURN FM

Today on the show we have Tatyana Mamut, a serial entrepreneur with an extensive background at Amazon, Salesforce, Nextdoor, and IDEO.

In this episode, Tatyana shares her insights into effective collaboration between product management and customer success teams.
Drawing from her diverse experiences, we explore how she fostered a unified vision at Amazon, enhanced CRM effectiveness at Salesforce, leveraged community feedback at Nextdoor, and applied design thinking principles from IDEO to align product and customer goals.
This comprehensive discussion provides a deeper understanding of the synergies necessary for customer-centric product development.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected].
Mentioned Resources:

• Amazon
• Salesforce
• Nextdoor
• IDEO
• Reforge
• Pendo
• Leo Burnett (Agency)
• Daphne Lopes
• HubSpot
• Chris Regester
• Planhat
• Napster
• Jira
• Apple

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Chris Dishman, Sr. VP of Customer Success at Totango.

In this episode, we discussed Chris's unique transition from being a customer of Totango to becoming a crucial part of its team. We explored how his past experiences as a customer offered invaluable insights to shape the company's approach to customer success.

We then dove into an overview of Totango and its innovative customer success platform. Chris shed light on the concept of composable customer success and the importance of refining the customer journey. He shared interesting cases and surprising use cases of Totango, emphasizing that the principles of customer success are not limited to the software industry.

The conversation took a compelling turn as we discussed the importance of customer-centricity in a company's culture and strategy. With the increasing emphasis on customer success in the face of layoffs and budget constraints, Chris highlighted the role of robust Customer Success Platforms (CSPs) in boosting team efficiency.

We then navigated the realm of data and automation. We addressed how companies are focusing on automating onboarding and improving their processes to scale with limited resources. Chris flagged data integration as a major challenge in this domain and emphasized the significance of clean, consistent data for a seamless customer journey.

We wrapped up by discussing actionable strategies for improving customer retention. Chris advised against overcomplication and recommended focusing on one area at a time, refining it before moving on to the next. In a hypothetical scenario where he has 90 days to improve retention, he suggests starting with the value proposition and effectively communicating it to customers.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected].

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Angel Steger, Director Of Product Design at Facebook.

In this episode, we talked about what it’s like designing a building for over 2.7 billion users, how focusing on activation can increase retention, and how giving users a feeling of ownership had a big impact on Pinterest’s user activation.

We also discussed Qualitative research at Pinterest: How a bad hookup face helped increase their messaging response rate, and how Dropbox and Pinterest use internal experimentation systems to help avoid bad user experiences.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today is a BIG day as Churn FM turns 100 episodes old!

It’s been an amazing learning curve and I’ve been super lucky to speak to and learn from some of the brightest minds in the business.

For this special episode I wanted to give back to you, and all the other listeners of the show, who have helped shape and make it what it is today.

So to do that I turned to our amazing guests and asked for a big favour which they were super cool about and agreed to.

This week you can stand a chance to win a free 30-min coaching call with one of our guests participating, to experience the learnings first hand and get to ask that question you wish I had. We have over 20 guests participating and I’m sure more will follow this week which is awesome.

To stand a chance of winning a session all you need to do is subscribe to our newsletter on churn.fm, listen to an episode of the guest you’d love to meet and share it on Twitter or LinkedIn to qualify.

One of these amazing guests who’s agreed to take part is with us today on the show.

Ziv Peled is the Chief Customer Officer at AppsFlyer and no stranger to Churn FM either as we previously hosted him on episode 50

In this episode, we talked about the concept of 1% done in a SaaS business and why Ziv is now starting to look at the 99%, we also chatted about what has changed for Ziv in the past 7 years at AppsFlyer when it comes to retention, and what has stayed the same.

We also discussed the different challenges of NPS and the importance of speaking to the right people within an organization, how Ziv measures the success of his CSM’s with a score based on inputs within their control, and how their team forecasts revenue and renewals.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Etie Hertz, co-founder and CEO of Loris.ai.

In this episode, we talked about why Etie decided to double down on support and build Loris.ai, how it works, and how their customers use it to reduce churn.

We then dove into Etie’s experience building his previous company Payment Revolution. How they prevented churn at the very beginning and how they made sure to stay top of mind. Etie then shared how they dealt with the customer transition between Payment Revolution and ShopKeep when they got acquired.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.