E260 | The PLG vs. SLG Debate: Surprising Insights from SaaS Benchmarks with Emilia Korczynska of User Pilot

CHURN FM

08/29/24 • 49 min

Today on the show we have Emilia Korczynska, the VP of Marketing at Userpilot.

In this episode, Emilia shares her insights into the ongoing debate between Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies in SaaS companies.

Emilia shared surprising findings from Userpilot’s latest SaaS product metrics benchmark report, which challenge common assumptions about PLG effectiveness.

We wrapped up by exploring how these insights are influencing Userpilot's product positioning and strategy moving forward, along with the importance of understanding customer needs through both qualitative and quantitative data.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS

08/29/24 • 49 min

CHURN FM - E260 | The PLG vs. SLG Debate: Surprising Insights from SaaS Benchmarks with Emilia Korczynska of User Pilot

Transcript

[00:00:00] Emilia Korczynska: Is that a significant differentiator? Honestly, not really. Right? Not everyone cares about being able to respond to their users' behavior in real time. But this is kind of a side effect of the streamlining of the whole product that allowed us to offer the same functionality at a lower price point. So is it the best position to be on the market? Not really again, but we're just trying to be the best, most comprehensive solution that is still affordable and that is

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