E228 | Driving Engagement: Behavioral Science Insights from Credit Karma and Google with Irrational Labs CEO, Kristen Berman

01/17/24 • 49 min

Today on the show we have Kristen Berman, the CEO and co-founder of Irrational Labs, a renowned product design and behavior change lab.

In this episode, Kristen shares her extensive experience in the field of behavioral economics and its application in product and marketing strategies. We delve into how understanding user psychology is crucial in product design, highlighting the influence of the environment on user behavior.

Kristen discusses the challenges companies face in activating and engaging users, providing insights into the application of behavioral science for enhancing user experience. She shares successful strategies and examples from her work with companies like Credit Karma and Google, emphasizing the impact of habits on long-term user engagement.

We wrap up the episode with Kristen's final thoughts on the future of behavioral science in product development and an invitation to explore more resources in this field.

As usual, I'm excited to hear what you think of this episode and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

Mentioned Resources:

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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01/17/24 • 49 min

CHURN FM - E228 | Driving Engagement: Behavioral Science Insights from Credit Karma and Google with Irrational Labs CEO, Kristen Berman

Transcript

[00:00:00] Kristen Berman: People have all these intentions to do something, but the real problem is getting us to act on them, and so this is the where behavioral science really plays. We think about people want to be rich, we want to be thin, and yet we do things every day that don't align with those long-term values, and so that gap is very meaty to think about as you're designing your product. People may say one thing and yet they do another, and that's kind of the fun part to solve.

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