
Fan Fictions: With Guests Hannah Sung, Crystal Tai & Anuj Shah
04/10/23 • 30 min
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Finding a new favorite celebrity feels a little bit like falling in love. Perhaps you find their smile endearing, or you relate to their sense of humor. Maybe you see things in your everyday routine that remind you of them. You feel like you know them so well. But whether it’s a star athlete or a Hollywood type, the reality is they likely have no idea who you are.
In this episode of Choiceology with Katy Milkman, we explore how we can develop deep connections with complete strangers — and how that in turn makes us feel more known.
BTS is the biggest boy band in the world but their popularity is not only thanks to their musical talents and highly choreographed performances. BTS has, like many other K-pop groups in South Korea, perfected the art of cultivating relationships with their fans. But when idols fail to meet fan expectations, there can be drastic consequences.
Hannah Sung explains what drew her to BTS and sheds light on the power of their fandom, known as ARMY.
Hannah Sung is a journalist and co-founder of the Media Girlfriends podcast company.
Crystal Tai tells the story of another K-pop idol, Lee Sungmin, who went from being one of Super Junior’s most popular members to being boycotted for the last decade, due to what is known in the industry as a “dating scandal.”
Crystal Tai is a senior managing editor at Jing Daily and author of the book Honjok.
Next, Katy speaks with Anuj Shah about research that shows even small tidbits of information about a stranger can cause people to mistakenly think that stranger knows them, and how a neighborhood policing initiative tested this hypothesis with surprising results.
You can read more in a paper he co-authored called Knowledge about others reduces one’s own sense of anonymity.
Anuj Shah is an associate professor of behavioral science at the University of Chicago Booth School of Business.
Choiceology is an original podcast fromCharles Schwab. For more on the series, visit schwab.com/podcast.
If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts.
Important Disclosures
All expressions of opinion are subject to change without notice in reaction to shifting market conditions.
The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.
All corporate names are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.
Investing involves risk, including loss of principal.
The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.
Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.
Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.
Spotify and the Spotify logo are registered trademarks of Spotify AB.
(00423-3ZRB)
Finding a new favorite celebrity feels a little bit like falling in love. Perhaps you find their smile endearing, or you relate to their sense of humor. Maybe you see things in your everyday routine that remind you of them. You feel like you know them so well. But whether it’s a star athlete or a Hollywood type, the reality is they likely have no idea who you are.
In this episode of Choiceology with Katy Milkman, we explore how we can develop deep connections with complete strangers — and how that in turn makes us feel more known.
BTS is the biggest boy band in the world but their popularity is not only thanks to their musical talents and highly choreographed performances. BTS has, like many other K-pop groups in South Korea, perfected the art of cultivating relationships with their fans. But when idols fail to meet fan expectations, there can be drastic consequences.
Hannah Sung explains what drew her to BTS and sheds light on the power of their fandom, known as ARMY.
Hannah Sung is a journalist and co-founder of the Media Girlfriends podcast company.
Crystal Tai tells the story of another K-pop idol, Lee Sungmin, who went from being one of Super Junior’s most popular members to being boycotted for the last decade, due to what is known in the industry as a “dating scandal.”
Crystal Tai is a senior managing editor at Jing Daily and author of the book Honjok.
Next, Katy speaks with Anuj Shah about research that shows even small tidbits of information about a stranger can cause people to mistakenly think that stranger knows them, and how a neighborhood policing initiative tested this hypothesis with surprising results.
You can read more in a paper he co-authored called Knowledge about others reduces one’s own sense of anonymity.
Anuj Shah is an associate professor of behavioral science at the University of Chicago Booth School of Business.
Choiceology is an original podcast fromCharles Schwab. For more on the series, visit schwab.com/podcast.
If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts.
Important Disclosures
All expressions of opinion are subject to change without notice in reaction to shifting market conditions.
The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.
All corporate names are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.
Investing involves risk, including loss of principal.
The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.
Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.
Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.
Spotify and the Spotify logo are registered trademarks of Spotify AB.
(00423-3ZRB)
Previous Episode

The Beanie Bandwagon: With Guests Robert Cialdini & Yemisi Brookes
Mullets. Skinny jeans. Crocs. Many of us can recall trends that we've jumped on, only to see those trends become passé soon after. But the fear of missing out can snowball into heavier consequences.
In this episode of Choiceology with Katy Milkman, we look at how speculation and rapidly growing trends, however niche, can cloud people's judgment.
A tight knit group of friends in Chicago start buying stuffed animals from a little-known toymaker, called Ty Warner, for their kids. The friends' enthusiasm for the toys is contagious, and soon the demand for these cute stuffed animals, called Beanie Babies, is growing so quickly that people are treating them as investments. People are lining up for hours to get their hands on the newest releases. Parents are using their kids' college funds to collect Beanie Babies. Collectors are buying secondhand Beanie Babies for thousands of dollars.
Filmmaker Yemisi Brookes tells the story of how a group of moms launched an unassuming stuffed toy to unexpected highs—and lows.
Yemisi Brookes is the director of the documentary Beanie Mania, available on HBO.
Next, Katy speaks with Robert Cialdini about his research that shows while humans are influenced by what a majority of people are doing, humans pay special attention to trends that are growing, even if it begins with just a small fraction of the population.
You can read more in the paper he co-authored with Chad R. Mortensen and Rebecca Neal called "Trending Norms: A Lever for Encouraging Behaviors Performed by the Minority."
Robert Cialdini is the Arizona State University Regents' Professor Emeritus of Psychology and Marketing and the best-selling author of several books including the mega-bestseller, Influence: The Psychology of Persuasion.
Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.
If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts.
Important Disclosures
All expressions of opinion are subject to change without notice in reaction to shifting market conditions.
The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.
All corporate names are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.
Investing involves risk, including loss of principal.
The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.
Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.
Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.
Spotify and the Spotify logo are registered trademarks of Spotify AB.
(0323-3FSX)
Next Episode

Brave on the Waves: With Guests Bianca Valenti & Katherine Coffman
We all make decisions involving risk. Decisions like trying out for your school’s chess team, speaking up when you don’t agree with your boss, or going down a double-black-diamond run at the end of a long day of skiing. So how do we determine which risks are worth taking and which ones are too ... risky?
In this episode of Choiceology with Katy Milkman, we look at gender differences around confidence and uncertainty, and how we can all better calibrate our bravado.
Surfing waves as tall as apartment buildings takes a lot of strength and skill and preparation. It also involves risk—mistakes can lead to broken bones, concussions, or worse. But as Bianca Valenti explains, those risks can be managed, and there are big rewards in those big waves.
Bianca Valenti is a world-champion surfer, speaker, activist, and entrepreneur. Watch her award-winning ride for the Mavericks Awards.
Next, Katy speaks with Katherine Coffman about research that explores how gender stereotypes shape beliefs about taking risks.
You can read more in the working paper she co-authored, called "A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior."
Katherine Coffman is the Piramal Associate Professor of Business Administration in the Negotiations, Organizations & Markets unit at the Harvard Business School.
Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.
If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts.
Important Disclosures
All expressions of opinion are subject to change without notice in reaction to shifting market conditions.
The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.
The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.
Investing involves risk, including loss of principal.
The book, How to Change: The Science of Getting from Where You Are to Where You Want to Be, is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.
Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.
Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.
Spotify and the Spotify logo are registered trademarks of Spotify AB.
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