How To Validate Your Supplier's Factory's Production Capacity (From Abroad)?

01/08/21 • 37 min

In This Episode...

Adrian and Renaud kick-off 2021 with Renaud's thoughts on how the coronavirus pandemic will continue to affect manufacturing this year and how things might change once vaccine use becomes more widespread, and then get into the main topic: How to validate a supplier's production capacity, especially if you're a buyer abroad who isn't able to travel to China (or elsewhere in Asia) to do this on-site yourself.

Given that a supplier over-promising on their capacity could land you in hot water when it comes to delivery delays, quality problems, and increased costs, understanding if they truly do have the capacity to handle your order quantities before placing orders is a must, and since there are still tight restrictions for travelling to different Asian countries, not least China, being able to do so from abroad is very relevant for many buyers right now.

Show Notes

00:00 - Introduction

01:44 - Renaud talks about how the coronavirus pandemic may continue to affect buyers from China/Asia in 2021. How the vaccine rollout could improve things, certainly by 2022, and how in China the manufacturing industry continues to operate strongly for most verticals. Will the West start to perform better by Q2 of 2021?

07:54 - Why do we need to be able to validate a supplier's factory's production capacity before we start placing orders? When buying from a supplier you will fit into one of these 3 categories regarding your order quantity and their capacity:

Your order quantity is in the supplier's sweet spot - there shouldn't be an issue with them making this without hitch and being attentive to your needs. This is where everyone wants to be.
Your order quantity is very low and the supplier is quite large - they're unlikely to be flexible, offer special terms, and pay attention to your needs as much as you may like.
Your order quantity is too large for the supplier - this is the danger zone. Some suppliers may accept an order even if they know they don't have the capacity, and this could lead to dangers such as unauthorised subcontracting, rushing to implement new machinery and onboard new staff, and other issues that can lead to delays and quality problems for you.

14:24 - Why in East-Asian cultures, 'yes' doesn't always mean 'yes.' Suppliers agreeing to orders they know they can't handle easily has a cultural factor. Yes, may not mean yes directly, rather it may mean, "I hear you and I'm thinking about it." Also, Chinese salespeople, for example, don't want to disappoint foreign customers so are likely to overpromise rather than say no in some cases.

16:22 - If buyers are unable to visit Asian suppliers right now, how can we assess them from afar? Renaud shares a number of tips, such as using factory auditors, and about how to question them and the kinds of questions to ask (if possible over the phone and with someone at a managerial level), including:

Getting an understanding of the supplier's number of employees.
Questions about what they buy from outside, such as components and if these are custom-made (more supply chain risk) or not, capacity per day, % of good pieces, etc.
Questions about what they actually do in their facility, such as their processes, daily capacity per process, defect rate, etc.
What their peak and slow seasons are - for instance, around CNY is a risky time to place orders.

24:35 - If it's possible to get truthful answers to the above questions that is good, but will many buyers get a better result by working with companies who are already on the ground in Asia and can perform due diligence and audits for them? Yes. If your main contact has no idea and their colleagues don't help answer them you may not have success with speaking on the phone, but it's easy to find companies like Sofeast who can go on-site perform due diligence on potential suppliers and validate a supplier's capacity.

26:14 - What actually impacts a supplier's capacity? It is a lot more than just the number of employees and machines that they have. Renaud suggests the following things have an effect on overall production capacity:

Staff numbers alone don't mean a lot with the exception of garment factories.
The equipment can lead to a lot of output if it's fast and well-maintained, but if there are bottlenecks around it then the output will be slowed down a lot, and the same can be said for equipment downtime.
The supply chain will affect capacity - so how efficient are sub-suppliers in the production and delivery of materials/components?
Quality has a large impact on capacity because reworking bad batches, for example, takes time away from making the product, thereby reducing capacity.
Material and production planning - ...

In This Episode...

Show Notes

00:00 - Introduction

Your order quantity is in the supplier's sweet spot - there shouldn't be an issue with them making this without hitch and being attentive to your needs. This is where everyone wants to be.
Your order quantity is very low and the supplier is quite large - they're unlikely to be flexible, offer special terms, and pay attention to your needs as much as you may like.
Your order quantity is too large for the supplier - this is the danger zone. Some suppliers may accept an order even if they know they don't have the capacity, and this could lead to dangers such as unauthorised subcontracting, rushing to implement new machinery and onboard new staff, and other issues that can lead to delays and quality problems for you.

Getting an understanding of the supplier's number of employees.
Questions about what they buy from outside, such as components and if these are custom-made (more supply chain risk) or not, capacity per day, % of good pieces, etc.
Questions about what they actually do in their facility, such as their processes, daily capacity per process, defect rate, etc.
What their peak and slow seasons are - for instance, around CNY is a risky time to place orders.

Staff numbers alone don't mean a lot with the exception of garment factories.
The equipment can lead to a lot of output if it's fast and well-maintained, but if there are bottlenecks around it then the output will be slowed down a lot, and the same can be said for equipment downtime.
The supply chain will affect capacity - so how efficient are sub-suppliers in the production and delivery of materials/components?
Quality has a large impact on capacity because reworking bad batches, for example, takes time away from making the product, thereby reducing capacity.
Material and production planning - ...

Previous Episode

Manufacture in China, Vietnam, India, or Elsewhere in 2021?

In This Episode...

Adrian and Renaud talk about the current trend of moving manufacturing operations away from China, either partly or completely. This really started to gain pace due to the US/China trade war and the punitive tariffs imposed by the US government on some 'Made-In-China' goods, and, in some ways, the coronavirus pandemic hastened it, too, as companies sought to diversify supply chains to reduce risk.

So is this exodus from China going to continue into 2021 and does it affect you? We discuss the trends and some of the realities of transferring some or all of your supply chain to other countries in this episode.

Show Notes

00:00 - Introduction / What has caused some companies to move operations away from China in recent years.

02:47 - Is the trend of moving supply chains out of China still realistic and ongoing? It's still a trend amongst many companies to be researching and planning to make this move in 2021 or beyond. How large companies have been most successful in moving, mainly, assembly out of China into countries like Vietnam up to now.

04:44 - What challenges do smaller companies face when trying to make the switch? Smaller companies, such as many e-commerce sellers who private label products from an ODM or OEM, have been much slower to move operations due to their agreements with their manufacturer. They often have little say in what the Chinese manufacturer does, so, even if they want to diversify out of China, it's either impossible or slow progress if they can't find a similar manufacturer to work with in, say, India, who provide the same product. Also, smaller companies may not have the budget, especially after 202, to finance such a move of the supply chain overseas after working with an ODM/OEM, as this could include needing to pay for new tooling, product development, and more (which the Chinese supplier provided to them as a part of the package).

07:31 - Why companies who have designed and developed their own products are at an advantage when it comes to moving some of their supply chain out of China. If their manufacturing contract is written correctly they should own their molds and tooling and can transfer this from a Chinese supplier to another supplier either in China or a different country. But even if assembly can be done in Vietnam, for example, it may still be necessary to have some of the supply chain in China, such as certain component suppliers.

08:46 - Imports from Vietnam to the USA have increased by almost 40% in recent years. Does this mean that it's possible to do assembly and get components there, too? In fact, not really. Many of the facilities opened in Vietnam are either close to the Chinese border or in port cities where components from China can be readily shipped in. This may change in future, but, for now, Vietnam doesn't provide a full supply chain infrastructure in most cases.

10:52 - Is assembly and packing done in SE Asia a way to circumvent US tariffs? It depends on the amount of value creation in the final country, but it can sometimes be illegal. The issue is the lack of sub-suppliers for components and materials outside of China.

12:49 - Has India benefited from any companies moving some operations out of China? We discuss some Taiwanese companies moving to Chennai as it has an existing network of suppliers and workforce from its electronic and automotive industry there, although a lot of components still come from China. The conflict between India and China does not help matters in India right now, as the Indian customs are processing Chinese imports very slowly which increases risks for manufacturers there. So when you look at the costs of having an extended supply chain across China and India, does this make avoiding tariffs on China-made-goods worthwhile? It may not, so you have to research this.

16:21 - Foxconn's new factory in Northern Vietnam. Why is it here and how does it benefit Apple? How about components - are they still going to be coming from China?

18:24 - What does a Biden presidency mean for American companies moving forward? Discussion on if the US/China trade war will continue and how it could change, if at all?

22:44 - How have Chinese exports to the US and other countries started booming in 2020 due to the coronavirus pandemic and how is the logistics industry struggling to cope with the strain? What types of sectors have really benefited, even with the US/China trade war in effect?

27:08 - Are companies from other countries aside from the USA also trying to move supply chains out of China? If so, why? The US tariffs still affect companies who manufacture in China for the US market, too, even if they aren't American companies, so it's still a cause. The coronavirus shutdown of China's manufacturing sector in early 2020 also prompted man...

Next Episode

Why Do Importers Need Product Reliability Testing?

In This Episode...

Adrian and Renaud discuss the topic of product reliability testing. What is this type of testing, when do we carry it out, what are the risks of not doing the testing, and what does it cost? These questions and many more are answered, because today, more than ever, it's so important for importers to protect themselves against expensive recalls and lawsuits which may occur if your products don't reach expected reliability, quality, and, as a knock-on effect in many cases, safety standards.

Ultimately, you'll discover why, for most products, skipping reliability testing during the NPI process is simply not worth it!

Show Notes

00:00 - Introduction

02:37 - A summary of WHAT product reliability is. Some examples are given, in particular, that of a women's razor that must be able to withstand the bathroom and shower environment and also a smartphone which needs to withstand daily use.

05:19 - If a product is NOT reliable, how could this affect the importer? You will face returns, bad reviews, and in the case of failures that lead to safety issues, you may have to recall a batch, be prosecuted in court, pay heavy damages, etc.

06:36 - What typically causes reliability issues in a new product? The causes of reliability issues can be broken down into categories:

Design: Poor design is usually the top cause of reliability problems later on. The infamous case of the unsafe Samsung Galaxy Note 7 was down to a poor design that allowed the batteries to catch fire in certain circumstances.
Manufacturing: Component manufacturers or manufacturing at the main assembly site can also cause reliability issues. An example is given of specifying the wrong kind of glue that later causes product failure (specifying the wrong materials or components is a type of design failure, too).

13:00 - Why product reliability is ever more important in these days of the internet when disgruntled users will soon write bad reviews. There is no one product category where users wouldn't complain about an unreliable product. Products for children would be an obvious target where brands can't afford to upset consumers, but on the other hand, something as simple as a takeaway coffee cup could also injure and upset consumers, too.

14:31 - The importance of understanding safety standards when developing a new product and planning ahead for any and all possible failures that could affect consumers.

15:41 - Will hardware startups, who may be new to reliability testing, get any support to define and plan for potential product failures from 3rd party companies (like Sofeast) who conduct the testing for them? Yes, although the developer really needs to understand their own users and how they may misuse the product better than anyone else. We will usually discuss the relevant regulations and potential risks with a customer who is developing a new product where needed, challenge their design and prototypes to assure that they're going in the right direction for their goals for the product, and we also often perform risk analysis and a design FMEA, too.

17:56 - How to confirm the performance of the product during development.

18:52 - How to push the limits of the product to work towards reliability during development. Some ideas of what to test to simulate the extremes that the product can be pushed to in order to see what fails first. This often uncovers the main weaknesses of a product's design.

20:56 - Reliability and compliance testing during mass production. Samples from the pilot run can be used to confirm that everything is OK with the product design, but also, importantly, the manufacturing process by subjecting them to typical usage over, say, 2 years. Compliance testing should also be done on these early pre-production pilot run samples, too.

24:19 - Why some companies still take the risk of not performing reliability testing. Those with less experience tend to place a lot of trust in their manufacturer, assuming that they will not provide products which later turn out to have reliability issues.

25:43 - The types of reliability testing that may be used. These vary per the product type, but here are some options:

Cycling the product from low to high temperature, humidity testing, salt spray testing on exposed metals, mechanical tests like drop and vibration tests, flexing cables, lifecycle testing (HALT), and more.
Packaging reliability testing is also a consideration, as it is often a part of the product offering ...