58: Burnout and the UK charity sector

07/20/21 • 32 min

The charity sector is experiencing burnout. Many of us are feeling fed-up with the persistence of COVID-19. We are frustrated by the permanence of transition, the promise of the so-called new normal that never arrives. We are struggling to find enthusiasm amid the ever-growing list of compliance and logistic demands, all stemming from constant change. Simply put, the UK charity sector is feeling a little tired. Today’s podcast addresses burnout that is felt across the country – and particularly in the charity sector. It will explore how charities can counter burnout by supporting staff and volunteers, ensure a healthy work-life balance, tackle post-lockdown anxiety, and much more. To discuss burnout in the charity sector, our Charity Digital host Sacha Dhabalia is joined by esteemed colleagues Stewart Barber (Client Account Specialist), Lisa Chomette (Business Development Manager), and Mimi Morrill (Events Manager).

Previous Episode

57: Why do small charities need a digital marketer?

Back in May 2021, we hosted #BeMoreDigital Marketing Day. Throughout the event, we hosted five fantastic sessions covering some of the most important digital marketing topics for charities. Now, we’re releasing some of these as podcasts for you to listen to any time!
With a small team of just three paid staff, 15 Square were struggling to find the time and resources to market the great work they do. They had lots of content and resources available for people, but all tucked away on their website, hard to find. They needed to continue supporting their vulnerable service users, whilst reaching and acquiring new ones. In 2020, they decided to hire a digital marketer to make their organisation more discoverable, create new, informative content, drive more website traffic and increase their overall engagement.
Within just ten months they were seeing a return on investment. Their social media following increased by 337%, their website traffic was up by 407%, and their member sign ups more than doubled.
In this session, Louise joins us to tell you all about why their small charity chose to invest in the talent and expertise of a digital marketer and the impact they’ve seen from this.

Next Episode

59: The state of finance management in the charity sector

Over the past year, charities in the UK and across the world have understandably focussed on immediate solutions, finding short-term fixes to short-term problems. But the emphasis on the short-term means that charities have often overlooked, neglected, or simply ignored elements of charity work that promote sustainability. That is particularly true when it comes to financial management - and that's a problem. Today’s podcast aims to help. Host Ioan Marc Jones is joined by Braam du Plooy, Finance Controller at Atlanta Convention and Visitors Bureau, and Joan Benson, Director of Non-profit Industry Marketing at Sage Intacct, to explore the state of financial management in the UK charity sector.
The podcast covers the contributing factors to low financial literacy, how charities can improve financial literacy, how improvements can benefit the charity sector, and so much more.