57: Why do small charities need a digital marketer?

07/06/21 • 37 min

Back in May 2021, we hosted #BeMoreDigital Marketing Day. Throughout the event, we hosted five fantastic sessions covering some of the most important digital marketing topics for charities. Now, we’re releasing some of these as podcasts for you to listen to any time!
With a small team of just three paid staff, 15 Square were struggling to find the time and resources to market the great work they do. They had lots of content and resources available for people, but all tucked away on their website, hard to find. They needed to continue supporting their vulnerable service users, whilst reaching and acquiring new ones. In 2020, they decided to hire a digital marketer to make their organisation more discoverable, create new, informative content, drive more website traffic and increase their overall engagement.
Within just ten months they were seeing a return on investment. Their social media following increased by 337%, their website traffic was up by 407%, and their member sign ups more than doubled.
In this session, Louise joins us to tell you all about why their small charity chose to invest in the talent and expertise of a digital marketer and the impact they’ve seen from this.

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56: GDPR three years on: where is the sector at now?

In March 2020, we held our annual #BeMoreDigital Conference virtually.
Now, we're bringing you some of the best sessions as podcast episodes for you to enjoy!
The Data Protection Act of 2018, commonly known as GDPR, has now been in place for nearly three years. Most organisations will have seen their working environment has changed drastically since GDPR was first enforced. But charities are still dealing with large amounts of sensitive data on a daily basis. Now that you find yourself in a new operating environment, it's a great time to revisit your data security approach. In this episode from the conference, The National Cyber Security Centre will present their GDPR Security Outcomes, written jointly with the ICO. They’ll help you to understand whether you are still taking appropriate measures to secure your data.

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58: Burnout and the UK charity sector

The charity sector is experiencing burnout. Many of us are feeling fed-up with the persistence of COVID-19. We are frustrated by the permanence of transition, the promise of the so-called new normal that never arrives. We are struggling to find enthusiasm amid the ever-growing list of compliance and logistic demands, all stemming from constant change. Simply put, the UK charity sector is feeling a little tired. Today’s podcast addresses burnout that is felt across the country – and particularly in the charity sector. It will explore how charities can counter burnout by supporting staff and volunteers, ensure a healthy work-life balance, tackle post-lockdown anxiety, and much more. To discuss burnout in the charity sector, our Charity Digital host Sacha Dhabalia is joined by esteemed colleagues Stewart Barber (Client Account Specialist), Lisa Chomette (Business Development Manager), and Mimi Morrill (Events Manager).