53: Turning one-off donors into repeat supporters

05/11/21 • 51 min

This podcast is sponsored by Salesforce.org - the dedicated social impact team of Salesforce that delivers technology to nonprofits, educational institutions, and philanthropic organisations so they can connect with others and do more good.
In today’s podcast episode, we discuss findings from the Salesforce.org Global Online Fundraising Scorecard Report. The report analyses the online giving experience of over 600 organisations. It's fascinating findings reveal the state of online giving right now. This includes the successes and pitfalls of charities across the globe.
We discuss, among other things, what these findings mean for charities in practice. We chat about persona building, user design and emailing. We also consider the importance of a frictionless giving experience and what charities can do to keep donors coming back.
Charity Digital’s host, Raabia Fazil (Customer Service Manager), is joined by Andréa Goezinne (Product Marketing Manager at Salesforce.org), and Brady Josephson (Managing Director, Next After Institute).
Click here to download and read the free report!

Previous Episode

52: Teams vs Zoom: videoconferencing face off

Most of us have had an argument over which is better: Zoom or Teams. It’s an argument that has probably taken place over Zoom or Teams. And it’s an important topic, as we spend an increasing amount of our time on those two platforms, whether for quick catch-ups, team stand-ups, or to host webinars. We want to bring that argument to our audience.
We want to settle the debate. The guests on today’s podcast have been carefully selected because they have a dog in this fight. They are Team Zoom or Team Teams.
Our host Raabia Fazil (Customer Service Manager) is joined by Chris Hall (Marketing Manager), Stewart Barber (Client Account Specialist), and Elizabeth Carter (E-Comms Manager).

Next Episode

54: What is the future of work for charities?

Although life is returning (somewhat) to normal, our working practices are still a grey area. Some charities continue to work from home full-time. Others are embracing the office once again. Many are adopting a combination of the two.
This week, we discuss findings from Blackbaud's ‘Future of Work’ report and what these mean for the charity office landscape. Among other things, our speakers chat about our changing expectations of the office and how these will impact charity leadership, diversity and technology.
Alison Lowe, Chief Executive at Touchstone, and Phil Hunt, Campaign Marketing Manager at Blackbaud Europe, join Nick Wyatt, Growth Marketing Executive at Charity Digital, for today's episode.
Click here to download the Future of Work report for free!