50: Digital-first means people-first

03/30/21 • 35 min

The Access Group have enabled thousands of not-for-profit organisations run more efficiently and raise more money. Whether you’re attracting supporters or members, fundraising, managing visitors, controlling finances, or dealing with staff, their integrated not-for-profit software makes it easy to do more.
The process of digital transformation is a frequent topic of sector discussion. But there is sometimes a misunderstanding as to what this means and how it can be applied. When we discuss a digital future, sometimes people can overlook the human element. But a digital-first approach must also be a user-centred approach. In this podcast, we discuss the importance of developing user-centred solutions, rather than splurging on exciting new tech that may not be useful to your audience. In this episode, we are joined by Shaf Mansour, Product Manager at The Access Group, Jill Haines, Marketing and Communications Manager and Anna Pangbourne, Chief Exec at the Fashion & Textile Children’s Trust.

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49: Digital self-care during COVID-19

We've been through three lockdowns and a year of social distancing. We've experienced the loss of physical support systems, the absence of defined structures and routines, and the seemingly endless repetition of negative news. It can feel daunting. It can feel isolating. It can feel scary.
In today’s podcast, we want to talk about digital and self-care. We talk about some of the ways that we at Charity Digital are managing. We discuss the platforms that help us get through the day and the apps that help us at the end of the day. We talk about the ways in which we step away from digital altogether.
Content Editor and host Ioan Marc Jones is joined by colleagues Chris Hall (Marketing Manager), Sacha Dhabalia (Marketing Intern), and Elizabeth Carter (E-Comms Manager).

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51: The future of charity social media

Social distancing restrictions have led to huge changes in the way charities operate. Fundraising efforts have become increasingly digital, physical events shifted to the virtual, and service delivery has moved almost entirely online. Social media was important before the pandemic, but now it’s absolutely essential.
In today’s podcast, we discuss the future of social media. We examine the major platforms that charities are using and the platforms charities should be using. We discuss the best ways to reach your audience, the importance of scheduling and planning, tone and authenticity, and much more.
And, finally, we look at future social media trends to help charities stay ahead of the curve. We encourage charities to practice boldness and creativity, innovation and experimentation, in order to support fundraising efforts and showcase the brilliant work they are doing.
Today’s podcast features all Charity Digital employees. E-Comms Manager and host Elizabeth Carter speaks to Sacha Dhabalia (Marketing Intern), Chris Hall (Marketing Manager), and Nick Wyatt (Growth Marketing Executive) about the future of charity social media.