Character Count - The @NHL uses Twitter to rally new fans

The @NHL uses Twitter to rally new fans

02/18/20 • 31 min

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

As you listen along, here are some helpful links:

Chance the Rapper SNL skit
Chance the Rapper reprise
Snoop Dogg explains hockey slang
Snoop Dogg explains the Stanley Cup
@NHLGIFs account
The creator behind @NHLGIFs
Black Girl Hockey Club #BGHC
#LetsDoThatHockey
Follow Heidi on Twitter!

For more on Twitter moments, check out these links:

Everything you need to know about Twitter Moments
How to create a Twitter Moment

This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

As you listen along, here are some helpful links:

For more on Twitter moments, check out these links:

Everything you need to know about Twitter Moments
How to create a Twitter Moment

This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

Previous Episode

Wizards of the Coast makes magic on Twitter

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games.

Listen as Greg Tito, Senior Communications Manager for Dungeons and Dragons, shares the exciting ways the company uses things like automation, localized ads, and an authentic voice to evolve their legacy brand on Twitter.

As you listen, here are some helpful links ––

Twitter accounts mentioned:

@Wizards_DnD
@Wizards_magic
@MTG_Arena

Referenced Tweets:

Blame the gnomes!
Madam Eva reads your fortune
Character generator

The listening tool Bianca references:

TweetDeck official site

In case you missed it! Hear more from this episode’s guest, Bianca Posterli:

Mini episode: Q&A with Bianca (Apple Podcasts)
Mini episode: Q&A with Bianca (Google Play)

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog) and follow us at @TwitterBusiness

Next Episode

This FinTech company uses Twitter to empower small businesses

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter.

As you listen, here are some links that may be helpful:

For more on A/B testing:
How and why to A/B test your Twitter Ads

For additional B2B inspiration:
5 creative ways B2B brands connect with audiences on Twitter

Phil’s “must follow” FinTech accounts:
@t_blom
@AnneBoden
@GeorgeBevis

This episode’s hot take: how do you make B2B compelling or interesting? Which B2B businesses are doing it right? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.