Best Practices for Driving Channel Sales with Christian Alvarez

I've had a lot of fun speaking with Christian Alvarez - Senior Vice President of Worldwide Channels at Nutanix.

Christian tells us about his proven strategies to drive sales through channel. We learn how these strategies differ between the traditional software vendor and a SaaS vendor.

He shares his knowledge and experience on what type of partner incentives have the biggest impact on new logo acquisition as well as increasing wallet share from existing channel customers

Christian also gives us his TOP 3 tips for driving channel sales.

External Links:

Christian's LinkedIn Profile

CRN Article Link

Nutanix’s global channel chief Christian Alvarez talks to CRN about its new distributor partner program, its new “percent” partnership with Supermicro and how channel incentives could be “disaggregated” in the future.

Nutanix's Elevate Partner Program

You can now also send us a text. 😀

Support the show

To stay up to date follow us on LinkedIn and Twitter.
You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com
Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.
Until next time 👋