Channel Voices

I had the opportunity to sit down and chat with Lynn D. Tinney, who pretty much ‘grew up in the channel’. She gathered her substantial experience working at companies like Compaq Computers, Enterasys Networks, Siemens, Samsung, Cisco, Riverbed and CA Technologies to name a few. In January 2022 she took on the role of Senior Vice Presidents of Global Partners at Zayo. It’s in this capacity where she took the initiative of creating a Partner Advisory Board.

Partner advisory boards provide a platform for partners to engage with a vendor company and provide valuable feedback, leading to stronger partnerships and increased growth.

Key Points:

1. How to create a successful Partner Advisory Board
   • Define the board's objectives
   • Choose the right partners
   • Provide clear guidelines and expectations
2. Best practices for running a Partner Advisory Board
   • Encourage active participation from partners
   • Foster open and honest communication
   • Implement feedback into your channel strategy
3. Post first Partner Advisory Board meeting
   • Continue to meet regularly
   • Communicate actions and commitments
   • Continuously assess and improve

External Links:

Lynn's LinkedIn Profile

You can now also send us a text. 😀

Support the show

To stay up to date follow us on LinkedIn and Twitter.
You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com
Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.
Until next time 👋

I've had a lot of fun speaking with Christian Alvarez - Senior Vice President of Worldwide Channels at Nutanix.

Christian tells us about his proven strategies to drive sales through channel. We learn how these strategies differ between the traditional software vendor and a SaaS vendor.

He shares his knowledge and experience on what type of partner incentives have the biggest impact on new logo acquisition as well as increasing wallet share from existing channel customers

Christian also gives us his TOP 3 tips for driving channel sales.

External Links:

Christian's LinkedIn Profile

CRN Article Link

Nutanix’s global channel chief Christian Alvarez talks to CRN about its new distributor partner program, its new “percent” partnership with Supermicro and how channel incentives could be “disaggregated” in the future.

Nutanix's Elevate Partner Program

You can now also send us a text. 😀

Support the show

To stay up to date follow us on LinkedIn and Twitter.
You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com
Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.
Until next time 👋

In this episode, we're discussing the importance of women's representation in leadership roles in the channel industry. Our guest today is Heather Zindel - Board Member and Vice President of Strategy & Operations at Women Executives Channel Advisory Network (WECAN), a leading organization that champions women's advancement in the channel.

We start the conversation by asking our guest to tell us about her background in the channel. ...and it’s extensive!

Heather goes into the detail of WECAN, a non-profit organizastion and explains their primary mission. She explains that the main aim is to empower women in the channel industry by providing them with networking opportunities, mentoring, coaching and resources to advance their careers.

She gives examples of challenges which include gender bias, lack of mentorship opportunities, and other barriers that prevent women from accessing leadership positions.

We also delve into how companies and organizations can create a more inclusive culture that supports the advancement of women into leadership roles. She stresses that companies need to make this into a sustainable culture and not just a one-time or once a year event.

Overall, our guest provides valuable insights and guidance on how to create a more diverse and inclusive culture in the channel industry, where women have equal opportunities to advance into leadership roles.

Thank you for tuning in to Channel Voices!

External Links:

Heather's LinkedIn Profile

(WECAN) Women Executives Channel Advisory Network website

WECAN - Contact

You can now also send us a text. 😀

Support the show

To stay up to date follow us on LinkedIn and Twitter.
You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com
Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.
Until next time 👋

If you have listened to episodes of Channel Voices podcast before, you might remember one, two, three or maybe even more of our guests mentioning lack of education for the channel industry.

The only viable option people have to learn about partnerships, channel and ecosystems is on the job. If you’re lucky you might get to work with a great mentor but more often you just find yourself being thrown into the deep-end.

The wait for a focused and well structured education system might just have come to an end. Today, I speak with Todd Hussey, the co-founder of SEBSchool and the world-class on-demand, video-based education program designed to enable entire organizations, line-of-business teams, and individual partner professionals to build and grow a partner ecosystem GTM model. It’s the only Education System Designed Around the "Influence - Land - Expand" Partner Ecosystem Framework.

Instructors: Jason Breed, Jay McBain, Gavriella Schuster, Todd Hussey, Brian Leonard.

If you decide to enrol in this program, we would greatly appreciate if you used our SEBSchool affiliate link. It helps us keep the podcast running at no additional cost to you.

Todd’s LinkedIn Profile

You can now also send us a text. 😀

Support the show

To stay up to date follow us on LinkedIn and Twitter.
You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com
Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.
Until next time 👋

I've really enjoyed speaking with Joe O'Callaghan - Managing Partner at Vation Ventures.

Joe tells us more about what Vation Ventures do and how they help technology companies start and enhance their channel journey. We also spend quite some time discussing how to start, elevate and accelerate a career in the channel.

Joe shares his knowledge and experience on what to concentrate on when starting your channel career and what to focus on next.

He tells us how he started his channel career and also gives us his TOP tips for anyone thinking of getting into a channel role.

External Links:

Joe's LinkedIn Profile

Vation Ventures Website

You can now also send us a text. 😀

Support the show

To stay up to date follow us on LinkedIn and Twitter.
You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com
Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.
Until next time 👋