How to Build Engaging Virtual Events: Insider Success Tips

04/13/21 • 55 min

Changing the Game with Digital Engagement, Presented by SAP

The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it looks like these events are here to stay.” www.eventbrite.com/blog/11-virtual-event-ideas The buzz 2: “Audience engagement is absolutely key to virtual events...it’s very easy for your audience to get distracted when attending your events online....provide interactive elements so that your audience feels incredibly involved.” www.markletic.com/blog/virtual-event-engagement Over the past year of the global pandemic, our world has shifted to be almost completely digital. This phenomenon isn’t limited to your day-to-day interactions with peers and colleagues. It has also impacted the way you engage with customers, particularly when it comes to events. Is the transition from in-person to digital events as simple as just putting an on-site meeting agenda online? Not! Delivering an engaging customer experience in a digital event requires a different set of skills, ways of engaging your target audience’s attention, and most importantly, strategies for creating a memorable experience. Which platform/s and visual tools are best for engagement and an immersive experience? How to ensure quality content? How to promote your event on social media and position your call to action? We’ll ask experts Kathy Lopez at SAP, Lauren Stefano at Seismic, and Mark Della Valle at Encore Global / Canada, to share insights and insider tips on building engagement into their own and their customer’s events, what’s working, what’s not, and the biggest pitfalls to avoid. Join us for How to Build Engaging Virtual Events: Insider Success Tips.

Previous Episode

The Psychology of Video Engagement: New King of Marketing Tactics

The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication.” [biteable.com/blog/video-marketing-statistics] According to Biteable’s video stats for 2021, 60 percent of businesses use video as a marketing tool, and 14 precent of Marketers create videos every day. That’s a lot of video! Indeed, video has been the “king” of media types over the last 12 months. Its popularity brings up important questions about how customers engage with video, the psychology behind its success, and key features today’s marketers should build into their videos to ensure engagement success. We’ll ask Karl Yeh at Benevity, Mischa McInerney at Digital Marketing Institute and Ryan Sonnenberg at SAP about the most engaging video content they’ve experienced and how technology needs to evolve to increase customer interaction in video. Join us for The Psychology of Video Engagement: New King of Marketing Tactics!

Next Episode

Marketers’ Reality Check: Your Digital Presence Quotient DPQ

The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.” (Chris Brogan, CEO, Owner Media Group) The buzz 3: “Companies that speak in the language of the pitch are no longer speaking to anyone.” (The Cluetrain Manifesto, 95 business theses, 1999 – 2000) For years, sales organizations have understood the need for a new way to engage prospects and customers – particularly since traditional rolodex-dependent cold-calling was producing dismal results. Why? Buyers are demanding a personalized, customized, and integrated experience along the total customer journey. Yet at the same time, Marketers have been reluctant to embrace a new way of engaging customers – always throwing out the “volume” argument. Who is right? If sales teams are having real success with the “digital engagement” model, why are Marketers so resistant? What information / data / knowledge will help Marketers embrace this new paradigm? How can Marketers support their sales team counterparts for their collective success? We’ll ask Steve Watt at Seismic, Sarah Goodall at Tribal Impact and Charrele Robinson-Brown at SAP for their insights on what it will take for Marketers to change their mindset, skillset and potentially, their toolset, on Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*.