
How to Build Engaging Virtual Events: Insider Success Tips
04/13/21 • 55 min
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The Psychology of Video Engagement: New King of Marketing Tactics
The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication.” [biteable.com/blog/video-marketing-statistics] According to Biteable’s video stats for 2021, 60 percent of businesses use video as a marketing tool, and 14 precent of Marketers create videos every day. That’s a lot of video! Indeed, video has been the “king” of media types over the last 12 months. Its popularity brings up important questions about how customers engage with video, the psychology behind its success, and key features today’s marketers should build into their videos to ensure engagement success. We’ll ask Karl Yeh at Benevity, Mischa McInerney at Digital Marketing Institute and Ryan Sonnenberg at SAP about the most engaging video content they’ve experienced and how technology needs to evolve to increase customer interaction in video. Join us for The Psychology of Video Engagement: New King of Marketing Tactics!
Next Episode

Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*
The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.” (Chris Brogan, CEO, Owner Media Group) The buzz 3: “Companies that speak in the language of the pitch are no longer speaking to anyone.” (The Cluetrain Manifesto, 95 business theses, 1999 – 2000) For years, sales organizations have understood the need for a new way to engage prospects and customers – particularly since traditional rolodex-dependent cold-calling was producing dismal results. Why? Buyers are demanding a personalized, customized, and integrated experience along the total customer journey. Yet at the same time, Marketers have been reluctant to embrace a new way of engaging customers – always throwing out the “volume” argument. Who is right? If sales teams are having real success with the “digital engagement” model, why are Marketers so resistant? What information / data / knowledge will help Marketers embrace this new paradigm? How can Marketers support their sales team counterparts for their collective success? We’ll ask Steve Watt at Seismic, Sarah Goodall at Tribal Impact and Charrele Robinson-Brown at SAP for their insights on what it will take for Marketers to change their mindset, skillset and potentially, their toolset, on Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*.
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