B2B Customer Experience 2020: Why Digital Selling Matters

02/19/19 • 54 min

Changing the Game with Digital Engagement, Presented by SAP

The buzz: “Social media allows big companies to act small again” (Jay Baer). When we hear “2020”, we tend to picture a time way off in the future. Reality check: it’s only 10 months from now! Which B2B companies will win in 2020? Those with new go-to-market strategies that consciously and deliberately anticipate customers’ future needs and deliver the best Digital Selling experience. Why is this critical? Ubiquitous access to pre-purchase information arms customers with higher expectations than ever before. Are you ready? The experts speak. Kirsten Boileau, SAP: “Discipline is the bridge between goals and accomplishment” (Jim Rohn). Mark Lotenero, Grapevine6: “If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe” (Anonymous lumberjack, 1950s). Bernie Borges, Vengreso: “Some people don't like change, but you need to embrace change if the alternative is disaster” (Elon Musk). Join us for B2B Customer Experience 2020: Why Digital Selling Matters.

Previous Episode

Social Plus Traditional Selling: Get to the Close Faster.

The buzz: “Social business: This is not a drill, people” (Jeff Gibbard, True Voice Media). Armed with a list of target prospects to close, sales reps traditionally use a cold call/voicemail/email script with a list of common objections and rebuttals, and company assets to send. For social selling, social media relationship building is a warmer approach to digitally savvy prospects. Will the sales needle move faster and smarter using social on top of traditional methods? The experts speak. Mark Lotenero, Grapevine6: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou). Brandon Bornancin, Seamless.ai: “Hustle beats talent when talent doesn’t hustle” (Ross Simmonds). Marco Cai, SAP: “Being fast is the ultimate secret for a Kung Fu King to defeat enemies” (Kung Fu: The Movie). Join us for Social Plus Traditional Selling: Get to the Close Faster.

Next Episode

Channel Checkup: Is Digital Selling Dead?

The buzz: “The idea that social selling is dead or dying is a bit over exaggerated ... Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing (ABM), we often hear that cold calling is dead, email is dead and social selling aka digital selling is dead. True or false? The key to the longevity of any channel is its rocket fuel: content. Timely, targeted and relevant messages help you break into target accounts and drive ongoing buyer engagement. Our panel of experts will discuss whether digital selling is dying or dead, and if so, what will replace or complement it. The experts speak. Paul Slack, Vende Social: “There are no traffic jams along the extra mile” (Roger Staubach). Tom Martin, Converse Digital: “Life is a marathon, not a sprint. Act accordingly” (Dr Phil). Charrele Robinson-Brown, SAP: “Everyone thinks of changing the world, but no one thinks of changing himself” (Leo Tolstoy). Join us for Channel Checkup: Is Digital Selling Dead?