
The $300 Million Inspiration - Backbase CEO & Founder, Jouk Pleiter
10/01/24 • 31 min
The $300 Million Inspiration
Join Jouk Pleiter, the visionary CEO and Founder of Backbase, as he unpacks the remarkable journey of transforming a developer software company into a $300 million powerhouse.
With an audacious mission to reshape banking around customer engagement, Backbase is on track to double its size in just three years.
Delve into his insights on overcoming legacy systems, embracing a platform-based approach akin to tech giants, and leading with unwavering passion and ambition.
This episode is a masterclass in innovation, resilience, and the relentless pursuit of purpose in a rapidly evolving financial landscape.
Don't miss Jouk's powerful advice for aspiring entrepreneurs looking to play bigger in their own careers and busnesses.
Connect with Jouk here: https://www.linkedin.com/in/joukpleiter/
Learn more about Backbase here: https://www.backbase.com/
Chapters:
00:00 - Introduction to Backbase and the Vision for Banking
01:38 - Understanding Engagement Banking
03:02 - Tackling Technical Debt in Banking
04:38 - The Importance of Platformification
06:07 - Choosing the Complex Path of Banking
11:52 - Pivoting to Focus on Banking
18:39 - Building Success Upon Success
22:22 - Lessons and Inspiration from Business Reads
28:45 - The Power of Passion and Adventure in Leadership
27:15 - Reflecting on the Partnership with Hexaware
28:02 - Closing Thoughts and Parting Message
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Takeaways:
Understanding and aligning with your passion is crucial for long-term success and personal fulfillment.
The banking industry is burdened by legacy systems, requiring modernization to remain competitive and customer-centric.
Building a company requires perseverance, adaptability, and the ability to embrace change and learn from setbacks.
Technical debt in banking hinders innovation, necessitating a shift towards platform-based solutions.
Engagement banking focuses on reorienting systems around the customer, emphasizing efficiency and agility.
Entrepreneurs should experiment to find their niche and build conviction in their market approach.
Leadership involves creating a shared vision and mission that energizes and aligns the entire organization.
-----
The episode is powered by Hexaware: The IT services company creating smiles through great people and technology.
Go here to learn more: https://hexaware.com/
The $300 Million Inspiration
Join Jouk Pleiter, the visionary CEO and Founder of Backbase, as he unpacks the remarkable journey of transforming a developer software company into a $300 million powerhouse.
With an audacious mission to reshape banking around customer engagement, Backbase is on track to double its size in just three years.
Delve into his insights on overcoming legacy systems, embracing a platform-based approach akin to tech giants, and leading with unwavering passion and ambition.
This episode is a masterclass in innovation, resilience, and the relentless pursuit of purpose in a rapidly evolving financial landscape.
Don't miss Jouk's powerful advice for aspiring entrepreneurs looking to play bigger in their own careers and busnesses.
Connect with Jouk here: https://www.linkedin.com/in/joukpleiter/
Learn more about Backbase here: https://www.backbase.com/
Chapters:
00:00 - Introduction to Backbase and the Vision for Banking
01:38 - Understanding Engagement Banking
03:02 - Tackling Technical Debt in Banking
04:38 - The Importance of Platformification
06:07 - Choosing the Complex Path of Banking
11:52 - Pivoting to Focus on Banking
18:39 - Building Success Upon Success
22:22 - Lessons and Inspiration from Business Reads
28:45 - The Power of Passion and Adventure in Leadership
27:15 - Reflecting on the Partnership with Hexaware
28:02 - Closing Thoughts and Parting Message
-----
Takeaways:
Understanding and aligning with your passion is crucial for long-term success and personal fulfillment.
The banking industry is burdened by legacy systems, requiring modernization to remain competitive and customer-centric.
Building a company requires perseverance, adaptability, and the ability to embrace change and learn from setbacks.
Technical debt in banking hinders innovation, necessitating a shift towards platform-based solutions.
Engagement banking focuses on reorienting systems around the customer, emphasizing efficiency and agility.
Entrepreneurs should experiment to find their niche and build conviction in their market approach.
Leadership involves creating a shared vision and mission that energizes and aligns the entire organization.
-----
The episode is powered by Hexaware: The IT services company creating smiles through great people and technology.
Go here to learn more: https://hexaware.com/
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The episode is powered by Hexaware: The IT services company creating smiles through great people and technology.
Go here to learn more: https://hexaware.com/
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The episode is powered by Hexaware: The IT services company creating smiles through great people and technology.
Go here to learn more: https://hexaware.com/
-----
Takeaways:
Planning is essential in business; expect your plans to be disrupted when faced with challenges.
Building strong professional relationships is crucial for career success inside and outside your organization.
Take time to think strategically about your goals and how to achieve them effectively.
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Chapters:
00:26 - Introduction to CEO Tech Live
03:45 - The Importance of Planning and Proactivity
05:41 - Unexpected Challenges and Learning Opportunities
14:02 - Building Relationships for Career Growth
16:52 - Leveraging Technology for Business Success
18:08 - Key Takeaways and Parting Thoughts
20:57 - Final Thoughts
CEO Tech Live - The $300 Million Inspiration - Backbase CEO & Founder, Jouk Pleiter
Transcript
Try to understand what is your passion? That's kind of ultimately, I think the dynamo that kind of energizes a person, you can energize customers, you can energize prospects, you can energize employees, could be arts, could be building a software company, could be anything. From the moment you kind of get a feel for that, get exposure to that domain as much as possible, you're going to get enough pain. Any entrepreneur can tell you that's just how you work your way th
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