Chris Dyer on Harnessing "The Power of Company Culture" to Drive Up Profits and Growth

Guest: Chris Dyer, a company culture and remote work expert. He's also a former CEO who has managed thousands of people, and his companies were consistently named a "best place to work." Chris' new book is The Power of Company Culture: How Any Business Can Build a Culture That Improves Productivity, Performance and Profits.

Overview: Recently, the tech and entertainment sectors have given us some high-profile examples of what happens when a company's culture degrades from a strength into a liability. CEOs have to be intentional and specific about building a culture that will generate value for all stakeholders, keep the company moving toward its targets, and, ultimately, Make BIG Happen.

On today's show, Chris Dyer discusses what culture is, how leaders cultivate it, and how culture can drive or destroy growth.