CEO Coaching International Podcast - Chris Dyer on Harnessing "The Power of Company Culture" to Drive Up Profits and Growth

Chris Dyer on Harnessing "The Power of Company Culture" to Drive Up Profits and Growth

11/14/23 • 45 min

Guest: Chris Dyer, a company culture and remote work expert. He's also a former CEO who has managed thousands of people, and his companies were consistently named a "best place to work." Chris' new book is The Power of Company Culture: How Any Business Can Build a Culture That Improves Productivity, Performance and Profits.

Overview: Recently, the tech and entertainment sectors have given us some high-profile examples of what happens when a company's culture degrades from a strength into a liability. CEOs have to be intentional and specific about building a culture that will generate value for all stakeholders, keep the company moving toward its targets, and, ultimately, Make BIG Happen.

On today's show, Chris Dyer discusses what culture is, how leaders cultivate it, and how culture can drive or destroy growth.

Previous Episode

Stanford Professor Jeffrey Pfeffer on Applying His "7 Rules of Power" to CEO Leadership

Guest: Jeffrey Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, where he has taught since 1979. Prof. Pfeffer is the author or co-author of 16 books, including his latest, 7 Rules of Power: Surprising--but True--Advice on How to Get Things Done and Advance Your Career.

Overview: The tools that allow business leaders to gain, increase, and retain their power are neutral. It's how you use those tools that determines how far others will be willing to follow you and how BIG your company will get.

On today's show, Jeffrey Pfeffer discusses his 7 Rules of Power, how power is and isn't distributed through successful organizations and societies, and the choices we all have to make as we strive to Make BIG Happen.

Next Episode

Mike Morris on Aligning Sales and Marketing to the Company's BIG Goals

Guest: Mike Morris, a Principal at Kettle Hole Partners, a company that helps you optimize your marketing results based on detailed tracking of the numbers. Previously, Mike headed up Customer Acquisition and Retention at Grasshopper, The Entrepreneur’s Phone System, where he tripled the customer acquisition rate and doubled revenue in 3 years.

Overview: When a company falls short of its goals, sales and marketing teams tend to point fingers at each other. Sales complains that marketing isn't delivering enough qualified leads. Marketing complains that sales isn't closing enough leads. And perceptive CEOs see a significant misalignment that threatens to drag down profits.

On today's show, Mike Morris discusses structural and analytical strategies CEOs can use to keep sales and marketing focused on reaching your target customers and Making BIG Happen. Mike also uses his time at Grasshopper as a case study in identifying a sales niche and firing test bullets to identify new opportunities for growth.