Stop Being The Brand, Create A Corporation & Brand It To Continually Express You Forever Even When You're Gone : Celebrity Management - by Alfred

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hello everybody i'm alfred i am listening to celebrity management i like to tell you to stop building a brand on yourself stop building a brand about you stop being the brand rather build a corporation that is an avatar of you a company that is the totality of how you want to be remembered and let that company have a brand you have to understand the difference between these two things and that's what i'll need to clarify if you are building a brand about yourself then let's say you are a basketball player like a michael jordan one iverson that is you the person that is the brand

but let's say you are building a company one or a corporation that is and then you are giving that a branch that is an avatar of yourself that is now what elio mosque did with tesla

you see the difference it is better to be the iliomox w tesla or be the jp morgan that created the jpmorgan bank or the rockefeller that created the rockefeller you know group of companies you know the empire with shell and all the other companies it's better to be that to build yourself in that way and for you to build yourself to be just a brand and that is what a lot of celebrities do so when people don't like them or when their popularity or their audience is no longer interested in them like you see that's a lot of times with hollywood a lot of hollywood's super celebrities you know when you need an agent to represent you you are the products you see you are offering um your celebrity it's your celebrity that is for sale your celebrity your fame and your um your fan base coupled with what you do what skill that you have you know what skill you're offering whether it is acting or music you need to stop that look at for example musicians why is it that a lot of musicians of old at are broke today and it was because they themselves were the brand so when people stopped listening to their music

or when you know times changed and people are not as instructed with them or new generations were not um able to be put onto their music but which was just the old generation you know which um like their music they were not able to grow because all that they had was they themselves they themselves were the products you have to know how to create an organization a company look at for example um um it is um somewhat of a an interesting idea when it comes to music look at what shampoo combs did you know the companies that he creates represents him and they echo his beliefs but that is how he will remember and that is something he can pass down you cannot pass down yourself if you yourself are the products if you yourself are the brand that is being marketed so you have to move past being the products being the guy who is the highest paying actor you know so it is not about um you are somebody who people want to see at the box office or in movies so bad and you know your movies do very well and companies are willing to pay you this to be in their movies that versus being tyler parry look at what tyler perry did you know when it comes to the business aspects he's a good example of what i'm explaining because he built a company that is basically how he is going to be remembered and it echoes you know um what what um um he stands for it's an avatar of him but it's a company it's bigger than him it has employees which is what every corporation should have but when you are the product yourself it is all about you you know look at um donald trump for example what he did with the trump name you know he built companies that are avatars of trump before he ran for presidency and you could see how big it was there is no way you could go to a trump tower or a trump whatever without thinking donald trump so the companies represented him it is just like you cannot think any of the virgin companies without thinking richard branson you know the companies at the avatar the virgin group the virgin radio the virgin airlines you know the virgin mobile the virgin rocket so the virgin trains all that that's virgin line of products from richard branson they represent him those are his habitat and that is something that he can pass down if you are not building something that you can pass down to your children your children can pass down to their children and also that is protected that can be protected in such that if any of your children are idiots as a matter of fact if for the next five generations all your children are financial idiots when it comes to financial matters your the wealth that you created will still be preserved look at the johnson and johnson family even if all the future generations are idiots they wi...