Celebrity Management : hosted by Alfred

Click Here To Download: Brand Management Accounting Even If You Don't Have A Manager : Celebrity Management - by Alfred

Luke 14:28-30 KJV

For which of you, intending to build a tower, sitteth not down first, and counteth the cost, whether he have sufficient to finish it ? [29] Lest haply, after he hath laid the foundation, and is not able to finish it, all that behold it begin to mock him, [30] Saying, This man began to build, and was not able to finish.

{Automated Transcript. Contains Typos. Not Yet Edited By A Human}:

hello everybody listening to celebrity managements i'm your host alfred the topic of today's broadcasters brand management accounts and even if you don't have a manager let's open our bibles to the book of luke chapter 14 verse 28 to test using the king james version of the bible i read for which of you intending to build a torah seated not down first and counted the cost whether he have sufficient to finish his lists after he had laid the foundation and he's not able to finish it all that behold it's be king to mock him sin this man began to build i was not able to finish praise the lord you see this version of the scripture shows us the importance of planning you know planning ahead you know specifically it was used to um refer to you know god telling people that you know just telling people that they should come the course you know and carry their course and this actually applies to everything in life you have to plan ahead and think about you know the different outcomes plans for you know different case scenarios you you have to understand that there's so much to be said for those who are prepared when you prepare you know you are more likely um inclined to become successful and people look at you and say that you're an overnight success but no opportunity came to you hits you when you were prepared a lot of people opportunity comes their way but they are not prepared and a lot of times if you are not prepared you know you won't even recognize opportunity when it comes you know you won't see it as opportunity and you will keep on um going through whatever it was that you are going through and complaining that you know life is difficult and things are difficult i'm blaming everybody else you know apart from yourself you know for not doing the work for not doing um putting in the investment in yourself you know and learning and growing and you know actually preparing which is something that you must do now whether or not you have a manager

for your brand for your celebrity brand you know that you are building you have to count the cost you have to do your own brand management accounts on you know it is very important you have to understand what brand management accounting is you have to understand what a brand manager does and what an accountant does and right now when you cannot afford a brand manager or an accountant for yourself you have to be your own brand manager accountants and the scripture i read you see it says for which of you intending to build it to a seated no down fresh encounter because whether he has sufficient to finish it you know you have to

do the accounting yourself you know in this um case he's saying the fellow daily accounts in himself whether he is able to finish it he did not wait for professional accountants or an architect and all of that he did his own preliminary you know arrangements and planning you have to do your own primary arrangements and plan it for the things that you know you plan to do even though you know as time goes on you eventually get a manager an accountant and all of that but right now these things have to be done a lot of people you know they make no provision for such things they work with what they have you know they're on this level now so it's like it's kind of like starting a business and because you don't have money to hire a marketing manager you therefore do no marketing for your business you are making a big blunder you may not yet have the resources to hire a marketing team you know or have a marketing manager you know have a marketing department for your business but you have to do that um marketing yourself that job has to be done otherwise you may never grow big enough to be able to have your own marketing team you know so in the same way you have to do your own accounting and brand management you know you have to do your own brand management accounting and accounting as well you know a lot of people ignore this you know and they just keep on putting out products and replicating what they see other people you know struggling you know in their field do and that is not the best you know you are most likely on that strategy you're not going to go far you know you are certainly ...

Click Here To Download: Stop Being The Brand, Create A Corporation & Brand It To Continually Express You Forever Even When You're Gone : Celebrity Management - by Alfred

hello everybody i'm alfred i am listening to celebrity management i like to tell you to stop building a brand on yourself stop building a brand about you stop being the brand rather build a corporation that is an avatar of you a company that is the totality of how you want to be remembered and let that company have a brand you have to understand the difference between these two things and that's what i'll need to clarify if you are building a brand about yourself then let's say you are a basketball player like a michael jordan one iverson that is you the person that is the brand

but let's say you are building a company one or a corporation that is and then you are giving that a branch that is an avatar of yourself that is now what elio mosque did with tesla

you see the difference it is better to be the iliomox w tesla or be the jp morgan that created the jpmorgan bank or the rockefeller that created the rockefeller you know group of companies you know the empire with shell and all the other companies it's better to be that to build yourself in that way and for you to build yourself to be just a brand and that is what a lot of celebrities do so when people don't like them or when their popularity or their audience is no longer interested in them like you see that's a lot of times with hollywood a lot of hollywood's super celebrities you know when you need an agent to represent you you are the products you see you are offering um your celebrity it's your celebrity that is for sale your celebrity your fame and your um your fan base coupled with what you do what skill that you have you know what skill you're offering whether it is acting or music you need to stop that look at for example musicians why is it that a lot of musicians of old at are broke today and it was because they themselves were the brand so when people stopped listening to their music

or when you know times changed and people are not as instructed with them or new generations were not um able to be put onto their music but which was just the old generation you know which um like their music they were not able to grow because all that they had was they themselves they themselves were the products you have to know how to create an organization a company look at for example um um it is um somewhat of a an interesting idea when it comes to music look at what shampoo combs did you know the companies that he creates represents him and they echo his beliefs but that is how he will remember and that is something he can pass down you cannot pass down yourself if you yourself are the products if you yourself are the brand that is being marketed so you have to move past being the products being the guy who is the highest paying actor you know so it is not about um you are somebody who people want to see at the box office or in movies so bad and you know your movies do very well and companies are willing to pay you this to be in their movies that versus being tyler parry look at what tyler perry did you know when it comes to the business aspects he's a good example of what i'm explaining because he built a company that is basically how he is going to be remembered and it echoes you know um what what um um he stands for it's an avatar of him but it's a company it's bigger than him it has employees which is what every corporation should have but when you are the product yourself it is all about you you know look at um donald trump for example what he did with the trump name you know he built companies that are avatars of trump before he ran for presidency and you could see how big it was there is no way you could go to a trump tower or a trump whatever without thinking donald trump so the companies represented him it is just like you cannot think any of the virgin companies without thinking richard branson you know the companies at the avatar the virgin group the virgin radio the virgin airlines you know the virgin mobile the virgin rocket so the virgin trains all that that's virgin line of products from richard branson they represent him those are his habitat and that is something that he can pass down if you are not building something that you can pass down to your children your children can pass down to their children and also that is protected that can be protected in such that if any of your children are idiots as a matter of fact if for the next five generations all your children are financial idiots when it comes to financial matters your the wealth that you created will still be preserved look at the johnson and johnson family even if all the future generations are idiots they wi...