Mike Morse

11/21/24 • 48 min

In this compelling season finale of Celebrating Justice, we sit down with Mike Morse of the Mike Morse Law Firm, the largest personal injury firm in Michigan. Known for his groundbreaking Fireproof methodology, Mike shares his personal journey marked by resilience, innovation, and a deep commitment to justice. Starting with his early inspirations and challenges, including his father's influence, tragic setbacks, and a literal fire that gutted his office, Mike explains how these "fires" led to his Fireproof approach to business resilience. He shares insights on everything from crafting the memorable advertising campaigns that propelled his success in Detroit's competitive market to his expertise in mastering law firm operations.

Mike’s two standout cases illustrate his profound dedication to his clients. In one case, he won a $75 million wrongful death verdict for a grieving family. In another, he secured the release of a wrongfully convicted man who was set to spend the rest of his life behind bars for a crime he didn't commit.
For his "Closing Argument," Mike concludes by sharing his passion for helping law firms achieve their potential through strategic planning and “Cherry Garcia” differentiation by pursuing cases that elevate you, focusing on client outcomes, and building a law firm that’s truly “fireproof” against adversity.
Key Takeaways

Standing Out in a Competitive Field: Memorable ads helped Mike dominate the crowded personal injury market and he urges lawyers to find their unique “Cherry Garcia” to connect authentically with their audience.
Resilience Through Crises: From losing 70% of his business in 2011 to an office fire in 2007, Mike shares how he overcame challenges by betting on himself.
Fighting for Justice: Highlighting his $75 million wrongful death verdict and freeing a wrongfully convicted man, Mike illustrates his commitment to seeking justice beyond financial rewards.
Building Sustainable Firms: Through masterminds and Fireproof, Mike teaches lawyers how to run efficient, disaster-ready practices that focus on delegation, strong leadership teams, and work-life balance.
Community Engagement: Mike's initiatives, like pet adoption events and outreach programs, reflect his belief in building strong ties with the community that supports his firm.

Visit Website
Instagram
YouTube
Presented by CloudLex and Lexvia.

Standing Out in a Competitive Field: Memorable ads helped Mike dominate the crowded personal injury market and he urges lawyers to find their unique “Cherry Garcia” to connect authentically with their audience.
Resilience Through Crises: From losing 70% of his business in 2011 to an office fire in 2007, Mike shares how he overcame challenges by betting on himself.
Fighting for Justice: Highlighting his $75 million wrongful death verdict and freeing a wrongfully convicted man, Mike illustrates his commitment to seeking justice beyond financial rewards.
Building Sustainable Firms: Through masterminds and Fireproof, Mike teaches lawyers how to run efficient, disaster-ready practices that focus on delegation, strong leadership teams, and work-life balance.
Community Engagement: Mike's initiatives, like pet adoption events and outreach programs, reflect his belief in building strong ties with the community that supports his firm.

Visit Website
Instagram
YouTube
Presented by CloudLex and Lexvia.

Previous Episode

Adam Wolk

This episode of Celebrating Justice, we hear stories about the career journey of Adam Wolk, Chair of the Trial Team at Liakas Law, in New York City.
Adam’s career is as unconventional as it is inspiring — he grew up with dreams of storytelling, originally through film, and found himself navigating life’s many detours, from driving a cab in Montauk to working on fishing boats. After some difficult crossroads and significant personal reflection, he eventually followed in his father and grandfather's footsteps and turned to a life law. But, for Adam, the courtroom has become a new kind of theater — a place where he can present powerful narratives on behalf of those who need their stories heard most.

Adam’s rich life experiences shape his deeply empathetic and determined approach to trial work. He’s a natural storyteller, but his approach is grounded in more than just charisma; he gets to know his clients intimately, meeting them where they are in their pain and vulnerability. Adam believes that the role of a trial attorney is more than seeking compensation — it’s about bringing justice to real people. Adam’s belief in what the American justice system can accomplish is clear: it’s not perfect, but it’s built to protect and support those who need it most.

Key Takeaways:

Unconventional Paths Lead to Purpose: Adam’s varied life journey taught him how to relate to people from all walks of life, which is invaluable in his work with juries.
The Power of Storytelling in Law: Adam’s approach to trial law centers on storytelling, giving voice to those who have been hurt and emphasizing their humanity.
Justice as a Communal Responsibility: Adam emphasizes that personal injury law keeps communities safer by holding wrongdoers accountable and incentivizing care and responsibility.
Balance and Resilience in Practice: Adam’s career reflects the importance of perseverance, but also the need to take on challenges that align with personal values and family commitments.

Contact him at:
AdamMaxWolk @ gmail.com
Awolk @ liakaslaw.com
Or follow him on Instagram @trialattorneywolk

Visit Website
Instagram
YouTube
Presented by CloudLex and Lexvia.

Celebrating Justice - Mike Morse

Transcript

Mike Morse: What's moving me now is helping lawyers be happier. On a night in the middle of the summer in July, I got a call at three in the morning saying, "Your office is on fire." Nobody knew who I was in 2011. You could walk around Detroit and ask 10 people, "Who's Mike Morse?" Nobody would know who I was.

Narrator: Welcome to Celebrating Justice, presented by the Trial Lawyers Journal and CloudLex, the next-gen legal cloud platform