SaaStrophe Series: The Process Nightmare by Laura Erdem @ Dreamdata

🚀 Key Takeaways:

• The hidden challenges of procurement and why "yes" doesn't mean done
• How to navigate privacy, legal, and finance hurdles without losing your mind
• Strategies for reducing friction in the procurement process to speed things up

Tune in for a candid look at the frustration behind corporate bureaucracy and how to stay sane when your deal is stuck in procurement purgatory. Because sometimes the toughest part of closing a deal isn’t selling—it’s getting through the paperwork.
In this episode, I share the ongoing nightmare that every SaaS marketer and sales professional dreads: the procurement process. After 3 months of selling, securing buy-in from champions, and jumping through countless hoops, we finally got the green light—or so we thought.

Just as we were gearing up to launch, the real challenge began: privacy reviews, procurement red tape, and finance approvals. Even with all the right certifications—SOC2, GDPR, Security portals—you’d think it would be smooth sailing. But 2 months later, we’re still stuck in a loop of explaining, re-explaining, and waiting for the final nod.