SaaStrophe Series: Marketing in the Dark by Olena Bomko @ Olena Bomko

🚀 Key Takeaways:

• Why collaboration between marketing and sales is essential for success
• The importance of customer research and understanding the product
• Timeless advice from Eugene Schwartz: Great marketing starts with listening

Tune in for a candid conversation about what happens when marketers fly blind and how to avoid marketing in the dark.
In this episode, I share the story of my time as a fractional product marketer at a cybersecurity SaaS startup—where things weren’t quite as they seemed. The website was full of buzzwords, stock photos, and AI claims, but something was missing.

During my research, I discovered the sales team had a brilliant deck customers loved. Naturally, I suggested using it for the website. Then came the twist: the CMO had never seen the sales deck. That’s when it hit me—marketing and sales were working in silos, with no customer insights guiding their efforts.