S6.S2. Joe Pine. If You Are Sure of Success, You Are Not Innovating.
05/14/20 • 61 min
Innovation is only true innovation when it is put on the market and validated with customers. With our esteemed guest, Joe Pine, the author of (among many others) “The Experience Economy”, we investigate the innovation space for experience design. We dig into the value of long-term thinking and the importance of considering the employee experience next to staging the experiences for customers. We tap into a concept of regenerative management and into the importance of underpromising to create powerful word-of-mouth.
Please note that this episode was recorded before the outbreak of the coronavirus — some of the comments refer to the situation before the pandemic.
LINKS
Joseph Pine II, James Gilmore, “The Experience Economy”
James Gilmore, Joseph Pine II, “Authenticity”
J. Robert Rossman, Mathew D.Duerden, “Designing Experiences”
Roman Egger, Paul Bulencea, “Gamification in Tourism”
Benjamin Hunnicutt, “The Age of Experiences”
Innovation is only true innovation when it is put on the market and validated with customers. With our esteemed guest, Joe Pine, the author of (among many others) “The Experience Economy”, we investigate the innovation space for experience design. We dig into the value of long-term thinking and the importance of considering the employee experience next to staging the experiences for customers. We tap into a concept of regenerative management and into the importance of underpromising to create powerful word-of-mouth.
Please note that this episode was recorded before the outbreak of the coronavirus — some of the comments refer to the situation before the pandemic.
LINKS
Joseph Pine II, James Gilmore, “The Experience Economy”
James Gilmore, Joseph Pine II, “Authenticity”
J. Robert Rossman, Mathew D.Duerden, “Designing Experiences”
Roman Egger, Paul Bulencea, “Gamification in Tourism”
Benjamin Hunnicutt, “The Age of Experiences”
Previous Episode
S6.E10.Aga & Łukasz Szóstek. OUTRO. Staying Curious.
Is there a universal definition of innovation? It seems there isn’t. But there are quite a few ingredients that seem universal such as purpose, long-term vision, diverse team, rebel spirit, trust, and protection of a boss who is willing to be patient. Once again our guests expand our worldview and make us rethink the concept we thought we had figured out. And what we conclude is this. If you want to be truly innovative you need to set your mind on a purpose that goes beyond your bottom line and stay curious to remain sensitive to the way the world changes around you.
LINKS
Stanislaw Lem, “Tales of Pirx the Pilot”
Next Episode
S6.E3. Jessica Mignone. The Courage To Be Different.
If you are not different (and sometimes even disliked) you won’t be noticed. And it also means that most likely you don’t innovate. With Jessica Mignone, a Principal Product Designer at Intuit (and a former UX Designer at Google), we discuss innovation from the perspective of constant improvement, or, in other words, we say that: going back to the stuff we built and making it better - this is innovation. We note that people innovate their entire lives anyway, and they are not even aware of that. And we also talk about the importance of 20% projects as creative outlets for smart people.
LINKS
Ichiro Kishimi, Fumitake Koga, “The Courage To Be Disliked”
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