E.126 Why Is Everyone Talking About Mushrooms With The Co-Founders of London Nootropics

This week in my kitchen, I'm excited to be joined by the co-founders of London Nootropics, Zain and Shez, to chat about all things functional mushrooms and adaptogens. We'll explore why so many people are incorporating them into their daily routines.

Zain and Shez are two friends who began adding functional mushrooms to their morning coffee after experiencing the benefits firsthand. Whether you're interested in supporting brain health, regulating the nervous system, or boosting energy without a cortisol spike, functional mushrooms have something to offer.

Over two years, Zain and Shez perfected their blends, creating Mojo, Flow, and Zen — each designed to target specific needs. They launched the brand in 2020, and by 2022, their appearance on Dragons’ Den, followed by investment and support from Deborah Meaden, rapidly increased their brand visibility, helping them grow into the company they are today.

In this episode, I not only want to explore the co-founders’ journey but also go back to basics to uncover why mushrooms are so beneficial for our health. We'll discuss which mushrooms offer which benefits, since it can be a bit overwhelming.

Lion's Mane: Known as the brain mushroom, it supports mental clarity and cognitive well-being.

- Rhodiola: A stress-reliever, helping to combat both mental and physical stress.

Cordyceps: Known for power and endurance, it's perfect for boosting energy, especially for fitness or pre-workout.

- Ashwagandha: The balancing mushroom, it stabilizes physical stress levels, promoting a sense of calm in the body.

In this episode we discuss the following topics:

• What are adaptogens
• Why did you start London Nootropics
• The three different types of blend - flow - zen and mojo - how do they differ?
• How do mushrooms work in our body?
• Different mushrooms and their benefits
• What’s the difference between shrooms and functional mushrooms
• Mushrooms are becoming more popular in the health and wellness space - is there anything consumers need to look out for when choosing their products in this space?
• Dragons Den experience and have you made any changes since

If you want to check out London Nootropics and get your hands on some of their blends head here

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This episode was hosted and produced by Georgia Symonds

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For more information and other interesting articles check out our website: www.catchupsinmykitchen.com

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