
CFD 257 - Marco Santarelli Wants You to Understand the Deal!
03/17/16 • 47 min
Marco Santarelli isn’t only a real estate investor, author, podcast host and helper of other real estate investors get deals done, he’s also the founder of Norada Real Estate Investments — a nationwide provider of turn-key cash-flow rental properties. Since launching the business in 2004, the company has helped hundreds of real estate investors create wealth and cash-flow through real estate.
What’s interesting is that Marco is a fellow geek. He learned to code and program for the gaming industry. (For those who don’t know me well, I was also and remain to this day a geek who appreciates programming.) Marco says this helped him do deals later in life, because just like programming real estate deals require us to take certain steps.
Hang with us through our conversation about outdated computers. I promise we’ll get to the real estate investing part quickly.
Marco says he wasn’t born with a silver spoon in his mouth. On the contrary, he saw his mother work three jobs just to makes ends meet. What he noticed is that those who had money all had one thing in common. They invested in real estate. So when Marco was 16, he qualified for financing and did his first rehab. It was a property that cost him all of $40,000. He and his uncle gutted it, made it look good, put a sign in the yard, leased it and managed it for a few years.
The one thing he regrets is that he sold it too early. Of course, he didn’t realize it till later. He sold it for a chunk of profit because he was focused on the pile of cash vs. streams of income, which is something I talk about a lot in my Cash Flow Diary podcast and my book. If he had held onto the property he could have sold it for a very large pile of cash. For example, if he had held onto it till 2016, he could have sold it for more than $400,000.
Marco says he doesn’t know what gave him the real estate investing bug, but he sure was bitten hard! He says he knows one thing... all he went through made him the person he is today, someone who helps others get into real estate investing.
Marco’s journey is pretty interesting. He started very young as an investor and later became a Realtor and then realized he wanted to be an investor. That was in 2003. There are reasons for his choice. You’ll have to listen to hear it. (As you might imagine, it had to do with a few failure events and his ability to bounce, get up and try again.)
Learn more. LISTEN NOW.
Marco Santarelli isn’t only a real estate investor, author, podcast host and helper of other real estate investors get deals done, he’s also the founder of Norada Real Estate Investments — a nationwide provider of turn-key cash-flow rental properties. Since launching the business in 2004, the company has helped hundreds of real estate investors create wealth and cash-flow through real estate.
What’s interesting is that Marco is a fellow geek. He learned to code and program for the gaming industry. (For those who don’t know me well, I was also and remain to this day a geek who appreciates programming.) Marco says this helped him do deals later in life, because just like programming real estate deals require us to take certain steps.
Hang with us through our conversation about outdated computers. I promise we’ll get to the real estate investing part quickly.
Marco says he wasn’t born with a silver spoon in his mouth. On the contrary, he saw his mother work three jobs just to makes ends meet. What he noticed is that those who had money all had one thing in common. They invested in real estate. So when Marco was 16, he qualified for financing and did his first rehab. It was a property that cost him all of $40,000. He and his uncle gutted it, made it look good, put a sign in the yard, leased it and managed it for a few years.
The one thing he regrets is that he sold it too early. Of course, he didn’t realize it till later. He sold it for a chunk of profit because he was focused on the pile of cash vs. streams of income, which is something I talk about a lot in my Cash Flow Diary podcast and my book. If he had held onto the property he could have sold it for a very large pile of cash. For example, if he had held onto it till 2016, he could have sold it for more than $400,000.
Marco says he doesn’t know what gave him the real estate investing bug, but he sure was bitten hard! He says he knows one thing... all he went through made him the person he is today, someone who helps others get into real estate investing.
Marco’s journey is pretty interesting. He started very young as an investor and later became a Realtor and then realized he wanted to be an investor. That was in 2003. There are reasons for his choice. You’ll have to listen to hear it. (As you might imagine, it had to do with a few failure events and his ability to bounce, get up and try again.)
Learn more. LISTEN NOW.
Previous Episode

CFD 256 - Johnson Emmanuel Shows Us WHY You Need to Get Beyond Your Own Backyard
The day of the yellow letter is gone. You need to utilize online tools to reach your customers, expand your business and grow your cashflow. The great thing today is that you can expand our reach globally without leaving your desk. So why wouldn’t you? That’s something my guest Johnson Emmanuel shares with us in this episode of the Cash Flow Diary podcast.
So who is Johnson Emmanuel? He is the founder and CEO of www.KorieFusion.com and an expert online marketer who helps business owners, entrepreneurs, coaches and consultants grow their revenue and businesses with effective online marketing strategies.
Johnson wasn’t always headed toward online marketing. His family wanted him to become a medical doctor. So he started down that path. However, it didn’t feel right to him. He wanted to build an online business. Eventually he learned how to design websites. And then how to do global marketing.
That wasn’t too long ago. To date (over the past 48 months) Johnson has:
- Generated over $50,000,000 for businesses
- Generated millions of unique website visitors
- Sent over 700,000 permission-based emails
- Coached and mentored 2,000+ business owners and entrepreneurs
Johnson believes that businesses fail for two reasons:
- Inability of the business owner to drive revenue into his/her business, and
- Inability of the business owner to acquire customers at a profit
According to Johnson, in the last five years, over 8,000,000 businesses have failed globally, which motivated him to do more to help businesses and entrepreneurs.
Next Episode

CFD 258 - Mailman Tom Nardon Became the “Millionaire Mailman” Because He Realized Opportunities in Real Estate Were Right in Front of His Face…
Tom Nardone proves the American Dream of financial freedom is entirely possible once we open our eyes and recognize opportunities are literally everywhere. That’s how he became known as the Millionaire Mailman by getting involved in real estate investing.
Tom wasn’t always the investor and author he is today who has been seen on TV talking about his life. He started simply as a “postal person” working a government job. At age 19, he started working for the Post Office as a mailman. It didn’t take him long to realize that the security entrapment of “good job” is not a lot different from a 30-year jail sentence. Tom explains it simply and truthfully. He says, “You feel trapped, and your income is limited.”
Realizing his “good government job” was not going to make his dreams of being financially free come true, Tom took some real estate investing courses. He bought his first house in 1983... at the age of 23. (So when you say you’re too young to be an investor, you’re wrong.)
Tom soon realized he had a major unfair advantage over other investors. That’s because he was delivering the mailed default notices and related mail that every homeowner who falls behind in payments always receives.
That means Tom could knock on the doors of these individuals and chat with them. He would quite literally get there first and before other real estate investors. He’d have to jump into his civilian clothes to go back and have a deeper conversation with the homeowners, but he got really, really good at it.
Every day Tom (like all other mailpersons do) drove and walked neighborhoods to deliver mail. Tom started buying houses on his mail routes and networking with other letter carriers to refer to him vacant houses that provide an excellent source of leads that no one else knows about. Smart move! This went on till Tom was 35, at which point he decided he didn’t need to be a mailman any longer because he had at least 35 rental properties.
Tom explains the foreclosure process from the viewpoint of a mailman. He says that before the Lis Pendens and the Complaint are filed, the only people who know that the house is headed for foreclosure are:
#1) The borrower who can’t make the payment,
#2) The lender who didn’t get the payment, and
#3) The mailman who has to deliver the certified letter sent from the mortgage company to the borrower, and gets to walk up to the front door and stare the person on title right in the face.
Tom said, “When I bought my first few houses, my fellow workers started calling me “Millionaire Mailman”! The name stuck.
Listen as Tom shares his story of how he built a portfolio of 25 “keeper” rental houses with positive cashflow and retired from his job. Tom says, “When I finally quit my job, my fellow workers were coming back to me begging me to teach them how I did it.”
After Tom quit his J-O-B, he realized he no longer had the “inside scoop” on finding house deals from his old mailman job. So, he started an approach of building a mailman bird dog network. Another smart move!
Tom now has more than 250 properties and truly lives the American dream in Florida. (But that doesn’t mean he only invests in Florida. Not by a long shot!)
Want to know how he did it? Want to become a real estate investor? Tom lays it out step by step in this episode of my Cash Flow Diary podcast. Learn more. LISTEN NOW.
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