Episode 49: Consumer Perspective and It's Impact on Efforts to Decarbonize

05/17/22 • 20 min

We will not be able to influence the environment through vehicle and energy options if consumers do not have access to them or decide not to purchase and use them. As part of his role at NACS, Jeff Lenard is responsible for overseeing consumer surveys that help explain what consumers want, and the critical elements that drive their decisions related to vehicle choice and driving patterns. Understanding the consumer's mindset is key to understanding what options might exist to guide consumers toward lower emission options.

With special guest:

Jeff Lenard, Vice President, Strategic Industry Initiatives, NACS

Hosted by:

John Eichberger, Executive Director, Fuels Institute

With special guest:

Jeff Lenard, Vice President, Strategic Industry Initiatives, NACS

Hosted by:

John Eichberger, Executive Director, Fuels Institute

Previous Episode

Episode 48: FUELS2022 Preview With Keynote Speaker, Stephen Hightower

Stephen Hightower is the Chief Operating Officer of Hightowers Petroleum Company - a leading energy supplier in North America. Over their 40 years of existence, Hightowers has consistently navigated the changing conditions of the transportation energy industry to seek new opportunities for growth. Much can be learned from their progressive stance on things like Environment, Social, and Governance planning and performance and how their core values impact their ability to evolve.

With special guest:

Stephen Hightower, Chief Operating Officer, Hightowers Petroleum Company

Hosted by:

John Eichberger, Executive Director, Fuels Institute