
The ability that makes me who I am
02/06/23 • 4 min
"But what is it you really work with, Per?"
I get this question from time to time in the workplace. Over the years it has, contrary to my expectations, become harder to answer. Not because I do not know, but because it is not readily summarised in an easily digestible product name.
Clients wish to purchase UX, or accessibility, or something else to do with digital design. Or perhaps a workshop facilitator, coach or course leader. Someone who fits in a template.
My strength, and weakness, has always been that I do not fit the template. And do not wish to. I can be all the things asked for. On paper. But I also must be allowed to be something more. Maybe that's why, 13 years ago, I started my own company.
I am a listener.
I listen to what you say. And intensely to what you do not say. It might align with tone of voice, choice of words, or body language. But I have difficulty explaining it any other way than this: when I listen I can hear what you already know but haven't yet heard yourself say.
Blog post: The ability that makes me who I am
"But what is it you really work with, Per?"
I get this question from time to time in the workplace. Over the years it has, contrary to my expectations, become harder to answer. Not because I do not know, but because it is not readily summarised in an easily digestible product name.
Clients wish to purchase UX, or accessibility, or something else to do with digital design. Or perhaps a workshop facilitator, coach or course leader. Someone who fits in a template.
My strength, and weakness, has always been that I do not fit the template. And do not wish to. I can be all the things asked for. On paper. But I also must be allowed to be something more. Maybe that's why, 13 years ago, I started my own company.
I am a listener.
I listen to what you say. And intensely to what you do not say. It might align with tone of voice, choice of words, or body language. But I have difficulty explaining it any other way than this: when I listen I can hear what you already know but haven't yet heard yourself say.
Blog post: The ability that makes me who I am
Previous Episode

Join the Journey
Digital tools, smart devices, AI and virtual worlds are celebrated for the problems they solve, while the problems they create are concealed or glossed over.
My name is Per Axbom and I’m a Swedish communication theorist born in Liberia. My international upbringing, my early 80s computer enthusiasm, aligned with a passion for responsible innovation, has resulted in a deep concern for human rights in a digital context.
I want to boost general knowledge about harmful impact and encourage balanced and honest conversations about possible, plausible and desirable futures.
After blogging for more than 25 years about the human perspective in digitalisation I am adding to my channels yet another podcast. You get brief insights in episodes around 7 minutes that can be listened to on a whim, and from time to time some longer expansions on current phenomena.
Do use the episodes as triggers for reflection but also conversation with people in your circles of trust.
The future is not predetermined and not something we can just leave to others to decide over. The future is something we together contribute to through our decisions. But this means we must also better understand the consequences of what we ourselves are doing today. And right now.
To guide the content I would love to hear from you. What makes you curious? What do you feel is hard to grasp in this rapidly changing world? What you think media is getting wrong and deserves a better explanation? How are you affected when it comes to attention, self-determination and health?
Get in touch by emailing [email protected]
Next Episode

The ability that makes me who I am
"But what is it you really work with, Per?"
I get this question from time to time in the workplace. Over the years it has, contrary to my expectations, become harder to answer. Not because I do not know, but because it is not readily summarised in an easily digestible product name.
Clients wish to purchase UX, or accessibility, or something else to do with digital design. Or perhaps a workshop facilitator, coach or course leader. Someone who fits in a template.
My strength, and weakness, has always been that I do not fit the template. And do not wish to. I can be all the things asked for. On paper. But I also must be allowed to be something more. Maybe that's why, 13 years ago, I started my own company.
I am a listener.
I listen to what you say. And intensely to what you do not say. It might align with tone of voice, choice of words, or body language. But I have difficulty explaining it any other way than this: when I listen I can hear what you already know but haven't yet heard yourself say.
Being a listener has provided me with enormous advantages. I do not rush in vain. When others are in a hurry to deliver, and create, they soon become entangled in thoughts and ideas that are difficult to let go, even as they clash with reality.
I wait until I am confident not setting off in the wrong direction. Try a few small steps, and listen. Again and again during two decades of work with digital solutions I have seen the tortoise reach the goal ahead of the hare.
The problem you have identified is perhaps not the one you need to address first. The solution you see so clearly may have several paths with very different outcomes.
As a listener I can provide what creates more wellbeing within the organisation, within you and within stakeholders impacted by your operations. It may not always turn out the way you had in mind, but often it becomes something immensely valuable.
Sometimes when I've listened a while and someone in a meeting notices my silence I am asked the question, "What do you think, Per?"
It's at this point I stand, walk up to a whiteboard, and describe what I have heard. What has been said, but not always out loud. If it's a digital solution it could be an interface I draw. If it's a strategy it could be a timeline. If it's about decision-making I perhaps sketch a flowchart.
Are you curious about what I would say? Perhaps it's time to hire me.
You have my permission to place any label you want on my role.
But I will be a listener.
You can read more about my services or package deals. But how I can best be of help to you may become more clear if you get in touch.
Listen
Carefully with per axbom 0010:00/274.15510204081631×If you like this episode you’ll love
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