The Importance of Video Marketing with Chuck Gallagher
12/01/22 • 21 min
In this episode of Career Can Do, Mary Ann Faremouth chats with Chuck Gallagher, an entrepreneur, speaker, and author who specializes in digital marketing. He is the author of Second Chances and has been featured in media outlets, including Business Week, CBS, CNN, and. Chuck discusses the importance of video and shares tips on how to distinguish yourself in a competitive marketplace.
What problem are you going to solve? In a competitive marketplace, you have to be able to articulate what that problem is in a manner that catches people’s attention. A very effective way to do that is through video, but even that has its challenges.
The average watch rate for any video is 31 seconds. This means that in 31 seconds, you must share something powerful or captivating enough that encourages people to continue watching. You should investigate what people are searching for in order to create content they want to see in the first place.
Resources
In this episode of Career Can Do, Mary Ann Faremouth chats with Chuck Gallagher, an entrepreneur, speaker, and author who specializes in digital marketing. He is the author of Second Chances and has been featured in media outlets, including Business Week, CBS, CNN, and. Chuck discusses the importance of video and shares tips on how to distinguish yourself in a competitive marketplace.
What problem are you going to solve? In a competitive marketplace, you have to be able to articulate what that problem is in a manner that catches people’s attention. A very effective way to do that is through video, but even that has its challenges.
The average watch rate for any video is 31 seconds. This means that in 31 seconds, you must share something powerful or captivating enough that encourages people to continue watching. You should investigate what people are searching for in order to create content they want to see in the first place.
Resources
Previous Episode
Valuing Communication in Interviews with Akili Atkinson
In this episode of Career Can Do, Mary Ann Faremouth chats with Akili Atkinson, a neurodiversity trainer helping individuals and businesses understand workplace communication strategies. Akili discusses how to overcome the problem of finding employees in today’s economy, emphasizing the importance of communication in interviews. She also shares advice on alternative methods for hiring.
Neurodivergent people have unique ways of approaching situations, creating solutions that wouldn’t otherwise be found by traditional methods. Organizations should consider this in the hiring process, Akili believes, as these individuals bring new skills to the talent pool that haven’t been tapped into yet.
When hiring people, interviewers should ask candidates what they can contribute to the company. Oftentimes the best employees aren’t necessarily the most qualified, but the ones who have the dedication and desire to do the job. They bring their passion with them, and employers can easily put them in alignment with what needs to be done.
Resources
Next Episode
Leading Through Learning with Susannah Porr
In this episode of Career Can Do, Mary Ann Faremouth chats with Susannah Porr, Executive Director of NASPD. This organization represents the steel pipe and tubular products distribution industry and its related businesses. Susannah shares how the NASPD is helping its members advance their careers.
Members of the National Association of Steel Pipe Distributors, or NASPD, enjoy a wide variety of benefits, such as professional services, conferences and conventions, seminars and workshops, and industry publications. They host three conferences a year across the US, bringing in experts from various industries with different perspectives. The main issues discussed are ones that members will face in their industries, so the purpose of each conference is preparation.
NASPD's education courses are essential for members who wish to gain a deeper understanding of their industry. NASPD also offers leadership development programs to help companies develop their employees.
Resources
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/career-can-do-251593/the-importance-of-video-marketing-with-chuck-gallagher-29096404"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the importance of video marketing with chuck gallagher on goodpods" style="width: 225px" /> </a>
Copy