119 - Weathering the Storm

08/17/20 • 18 min

The last 6 months has been tough on gym owners and coaches. What might be the most difficult part of it all, is that there is no clear end in sight.

Even once COVID restrictions come down, it will likely be several months before consumer confidence fully returns. It' makes us feel like we are just spinning our wheels, and that business will never be good again.

But I do believe there is light at the end of this tunnel. And that the gym owners that can successfully weather the storm for the next 12-24 months, will come away from this time stronger and more profitable than ever before.

This episode discusses why and how to weather the COVID storm, and the potential benefits that will be awaiting your business on the other side on this pandemic.

The last 6 months has been tough on gym owners and coaches. What might be the most difficult part of it all, is that there is no clear end in sight.

This episode discusses why and how to weather the COVID storm, and the potential benefits that will be awaiting your business on the other side on this pandemic.

Previous Episode

118 - How to Sign Up More Clients and Keep them for Years with Mike Wuest of UpLaunch

Mike Wuest is one of the owners and creators of UpLaunch, a CRM designed for micro gyms. He joins the podcast today to reveal why the chase for “more leads” is hurting most micro gyms.

He discusses how gyms can dial in their messaging, marketing, and systems, regardless of whether they use UpLaunch or not. He talks about the importance of the first 100 days of a new member’s journey, and how to maximize those first 100 days so you can get most of your clients to stick around for years.

We started using UpLaunch back in May, and couldn’t be happier with our experience so far. It’s allowed us to dial in our lead and sales process for the first time in our 8-year history. To learn more about UpLaunch and schedule a free demo, head over to sevenfigurebox.com/uplaunch

Next Episode

120 - Start Rebuilding Your Gym Now with Nicole Race

Nicole Race is the owner of Elevate St Pete, and she joins the show today to talk about how Elevate has managed to weather the Coronavirus storm, and has their business operating as strong as it ever has.

We discuss how and why she operates a 2-class system, with a 60-minute Lift class centered around strength training and functional bodybuilding, and a 45-minute Sweat class focused on high intensity interval training.

We talk about messaging and why she chooses to target women with most of her marketing. She explains the role and importance of developing offers, and why having a great offer is not enough.

If you want to learn more about Nicole or have her help you grow your gym, check out her new company the Gym Solution.