#92 Leading the fastest-growing car brand in America, Investing $1B on new dealerships, Hyundai's solution for fast charging? | Randy Parker, CEO of Hyundai Motor America
06/13/24 • 44 min
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Randy Parker, CEO of Hyundai Motor America where we discuss: leading the fastest-growing car brand in America, Investing $1B in new dealerships, A solution for fast charging? The Future of FSD for Hyundai.
This episode of the Car Dealership Guy Podcast is brought to you by:
Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/
Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit t.uber.com/CDGauto today
Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:02:59) - Randy’s background and career
(00:06:31) - What have been the key drivers to Hyundai’s market share growth?
(00:09:37) - How do you improve the Hyundai image while offering flexibility for your dealer network?
(00:12:47) - How important has design been to Hyundai’s success?
(00;15:31) - Stated vs. revealed preferences
(00:17:17) - What will be the next ‘important’ thing to consumers?
(00:18:31) - Robotaxis
(00:20:48) - How do you maintain momentum in a market that is becoming increasingly competitive?
(00:26:21) - Are EVs inevitable in the long term?
(00:28:42) - Thoughts on hybrids
(00:30:22) - Has the Hyundai customer changed in your time with the company?
(00:32:32) - How do you continue growing, but optimizing for the long term?
(00:34:50) - What’s on your mind and keeping you excited?
(00:37:07) - How are you thinking about affordability?
(00:39:20) - Marketing is the price you pay for being unremarkable
(00:41:24) - What’s your outlook for the company?
Check out Hyundai here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Randy Parker, CEO of Hyundai Motor America where we discuss: leading the fastest-growing car brand in America, Investing $1B in new dealerships, A solution for fast charging? The Future of FSD for Hyundai.
This episode of the Car Dealership Guy Podcast is brought to you by:
Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/
Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit t.uber.com/CDGauto today
Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:02:59) - Randy’s background and career
(00:06:31) - What have been the key drivers to Hyundai’s market share growth?
(00:09:37) - How do you improve the Hyundai image while offering flexibility for your dealer network?
(00:12:47) - How important has design been to Hyundai’s success?
(00;15:31) - Stated vs. revealed preferences
(00:17:17) - What will be the next ‘important’ thing to consumers?
(00:18:31) - Robotaxis
(00:20:48) - How do you maintain momentum in a market that is becoming increasingly competitive?
(00:26:21) - Are EVs inevitable in the long term?
(00:28:42) - Thoughts on hybrids
(00:30:22) - Has the Hyundai customer changed in your time with the company?
(00:32:32) - How do you continue growing, but optimizing for the long term?
(00:34:50) - What’s on your mind and keeping you excited?
(00:37:07) - How are you thinking about affordability?
(00:39:20) - Marketing is the price you pay for being unremarkable
(00:41:24) - What’s your outlook for the company?
Check out Hyundai here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Previous Episode
#91 Why consumer financing is broken in the US, Handling $1.5B in auto loans, Why Tesla loan performance is so puzzling | Amitay Kalmar, CEO of Lendbuzz
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Amitay Kalmar, CEO of Lendbuzz where we discuss: Why consumer financing is broken in the US, Handling 1.5B in auto loans, Auto lenders pulling out of the market, Why Tesla loan performance is so puzzling.
This episode of the Car Dealership Guy Podcast is brought to you by:
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Auto Hauler Exchange - The Auto Hauler Exchange has revolutionized the way vehicle haulers and vehicle shippers collaborate. The Exchange is the first digital marketplace of its kind in the vehicle logistics industry. Learn more @ https://www.autohaulerexchange.com/
LendBuzz - Expand access to credit with a simple and fast auto loan process that looks at you - not just your credit score. Learn more at https://www.lendbuzz.com/
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:01:50) - Amitay’s journey into auto
(00:04:06) - What did you see that was broken in auto lending?
(00:08:37) - What’s the current state of auto lending?
(00:12:12) - What are you trying to solve with LendBuzz?
(00:14:36) - How do you create a profitable business model?
(00:18:47) - How big is your target market?
(00:20:53) - What trends are you seeing in loan performance right now?
(00:24:21) - What’s driving the growth in captives?
(00:26:12) - The state of digital retailing concerning lending integration?
(00:31:38) - Do you have any aspirations to branch into other areas of the industry?
(00:33:24) - What’s exciting to you these days?
Check out Lendbuzz here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Next Episode
#93 Why automakers are building in the US again, What car brands make the most American cars, Something big is happening in Alabama | Jenni Newman, Editor-in-Chief of Cars.com
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Jenni Newman, Editor-in-Chief of Cars.com where we discuss: Why automakers are building in the US again, What car brand makes the most American cars, and Something big is happening in Lincoln, Alabama.
This episode of the Car Dealership Guy Podcast is brought to you by:
This episode is brought to you by:
LendBuzz - Expand access to credit with a simple and fast auto loan process that looks at you - not just your credit score. Learn more at https://www.lendbuzz.com/
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platfor
Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:02:20) - Jennifer’s background and career
(00:03:26) - How did you ideate this index?
(00:05:35) - “Nearly 50% of car shoppers are willing to pay up to 30% more to support American jobs”
(00:07:51) - Is there a fundamental shift happening where American-made cars are more important to the everyday person?
(00:11:02) - The 2024 Index
(00:12:40) - Why should the industry care about this?
(00:15:33) - Ford and GM are not in the top 10 of the index, how?
(00:20:08) - How has Honda gotten to #2 on this list?
(00:23:26) - What are the criteria for creating the index?
(00:25:54) - How will EVs impact the industry?
(00:28:46) - What is your prediction for the next 12 months of index data?
(00:31:23) - Were there any surprises from this year’s index?
Check out Cars Commerce here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
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