#33 Launching a dealership with $40K, Profits and losses, Selling Teslas in the Midwest, Highs and lows of running a small dealership | Brandon Miller, Founder of Miller Auto
10/20/23 • 46 min
1 Listener
In this episode, I'm speaking with Brandon Miller, Founder of Miller Auto.
This episode is brought to you by:
Podium - The lead conversion platform for car dealerships.
Get 10% off your plan by texting “CarDealershipGuy” to (833) 441-1166 or visit www.podium.com/automotive
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Interested in advertising with CarDealershipGuy? Drop us a line here.
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:03:06) - Brandon’s previous life as the mayor of a small town
(00:05:42) - Starting a dealership
(00:11:40) - Funding inventory and knowing what to buy
(00:15:40) - Brandon’s role at the dealership
(00:16:38) - The profitability of the dealership
(00:17:05) - Financing inventory
(00:19:04) - Auction Strategies
(00:20:03) - Building a vertically integrated company
(00:22:19) - Building a Tesla modification arm of the business
(00:28:25) - Monthly sales numbers
(00:29:05) - Marketing strategies
(00:30:08) - Profits & team structure
(00:35:06) - Warranties
(00:35:56) - The Tesla market in Wisconsin
(00:41:20) - The impact of interest rates on dealerships
(00:43:08) - Consumer lending
(00:45:21) - How to get in touch with Brandon
Check out Miller Auto here.
Follow Miller Auto on X & Facebook
Check out the website for me and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
In this episode, I'm speaking with Brandon Miller, Founder of Miller Auto.
This episode is brought to you by:
Podium - The lead conversion platform for car dealerships.
Get 10% off your plan by texting “CarDealershipGuy” to (833) 441-1166 or visit www.podium.com/automotive
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Interested in advertising with CarDealershipGuy? Drop us a line here.
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:03:06) - Brandon’s previous life as the mayor of a small town
(00:05:42) - Starting a dealership
(00:11:40) - Funding inventory and knowing what to buy
(00:15:40) - Brandon’s role at the dealership
(00:16:38) - The profitability of the dealership
(00:17:05) - Financing inventory
(00:19:04) - Auction Strategies
(00:20:03) - Building a vertically integrated company
(00:22:19) - Building a Tesla modification arm of the business
(00:28:25) - Monthly sales numbers
(00:29:05) - Marketing strategies
(00:30:08) - Profits & team structure
(00:35:06) - Warranties
(00:35:56) - The Tesla market in Wisconsin
(00:41:20) - The impact of interest rates on dealerships
(00:43:08) - Consumer lending
(00:45:21) - How to get in touch with Brandon
Check out Miller Auto here.
Follow Miller Auto on X & Facebook
Check out the website for me and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Previous Episode
#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global
In this episode, I'm speaking with Barb Edson, Chief Marketing Officer at CDK Global.
Interested in advertising with CarDealershipGuy? Drop us a line here.
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) Intro
(00:01:57) - Barb’s career background
(00:03:47) - What is the Internet of Things?
(00:04:45) - The auto industry is ripe for disruption
(00:06:23) - Why the dealership is NOT going away
(00:10:46) - The biggest challenges and inefficiencies in the industry
(00:14:40) - What areas were you behind the 8-ball most?
(00:16:20) - The CDK dealership experience
(00:20:25) - The continued digital transformation of the industry
(00:23:36) - Future-proofing tech
(00:26:33) - Barb’s process for improving the product
(00:29:51) - What changes in automotive retail over the next 5 years?
(00:32:56) - Will dealers be challenged in adopting this technology?
(00:34:35) - Where people can reach Barb and CDK
You can learn more about CDK Global here or follow them on X @CDKGlobal.
Check out the website for me and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Next Episode
#34 Secrets to successful dealership acquisitions, Tools for wealth creation, Industry trends he’s bullish on, Profiting $10M on Tesla stock | Daniel Crainic, Owner of Time Auto Group
In this episode, I'm speaking with Daniel Crainic, CEO of Time Auto Group
This episode is brought to you by:
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Podium - The lead conversion platform for car dealerships.
Get 10% off your plan by texting “CarDealershipGuy” to (833) 441-1166 or visit www.podium.com/automotive
Interested in advertising with CarDealershipGuy? Drop us a line here.
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:02:43) - Daniel’s journey into the industry
(00:07:55) - Growing from 1 to 7 lots
(00:09:51) - Acquiring real estate
(00:13:35) - Marketing tricks
(00:15:04) - Financing through Tesla stock
(00:19:00) - Balancing family and work
(00:20:16) - Delegation
(00:21:23) - Dan’s first acquisition & moving into the franchise model
(00:29:32) - The turnaround playbook
(00:31:01) - Mentors
(00:34:37) - Incentivizing General Managers
(00:36:41) - Creating wealth in this business
(00:44:20) - Biggest challenges
(00:47:08) - Rebates, acquiring inventory, and technology
(00:54:39) - What are you bullish on in the industry
(00:58:49) - How to get in touch
Check out Time Auto Group here
Follow Daniel on X
Email Dan at [email protected]
Check out the website for me and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
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