Episode 6) Greenwashing

Next on Cap-i-tal Was-tee-land! We are bringing you the truth about greenwashing no matter how bad it hurts! Greenwashing is a deceptive marketing and public relations practice in which a company or organization falsely portrays itself as environmentally friendly or responsible, even when its actions and products have a negative impact on the environment.

Misleading Labels: Companies may use labels, certifications, or logos that suggest their products are eco-friendly, even if only a small aspect of the product is environmentally responsible. This can include vague or unverified claims like "green," "natural," or "eco."

Selective Disclosure: Some businesses might emphasize one positive environmental aspect of their operations while downplaying or concealing less eco-friendly practices. For example, a company might highlight energy-efficient lightbulbs in its stores while ignoring excessive packaging waste.

Exaggerated Claims: Greenwashing often involves making exaggerated or unverified claims about a product's environmental benefits. This can include assertions that a product is "100% green" or "completely sustainable" without any concrete evidence to support such claims.

Irrelevant Information: Companies may provide information that, while true, is irrelevant to the environmental impact of their products or operations. For instance, a fast-food chain might boast about its recycling efforts while ignoring the fact that its packaging generates significant waste.

Distracting from Larger Issues: Some organizations engage in greenwashing as a way to divert attention from more significant environmental concerns. They may highlight a minor environmental initiative to shift focus away from more substantial environmental problems.

How to Find Eco Friendly Companies:

Green America

Where to Recycle Near You!

TerraCycle!

MRM E-Recycling

Walmart Trade-In

Books!

Our Final Warning by Mark Lynas

Braiding Sweetgrass by Robin Wall Kimmerer

Our Store!

Capital Wasteland Merch!