Eddie From Lobo - Part 02 - The Story Behind Lobo Lab

Explicit content warning

04/23/25 • 26 min

Welcome back to Cannabiz Conversations! In this exciting part two episode, we continue our engaging discussion with Ed from Lobo, diving deep into the innovative world of cannabis and the unique projects he's working on at the Lobo Lab.
If you missed part one, be sure to check it out for Ed's fascinating origin story! In this episode, we explore:
The inception of the Lobo Lab and how necessity sparked creativity.
Ed's journey in creating functional products, including a golf ball holder and the beautiful bubbler.
Insights into the cannabis retail landscape, including the differences in consumer experiences across states like Illinois and New York.
The importance of education in the cannabis industry and how brands can connect with consumers.
Ed's thoughts on the hemp discussion and the future of cannabis marketing.
Join us as we discuss the challenges and opportunities in the cannabis market, the significance of active listening in sales, and the exciting new products Lobo is bringing to the table.
A huge thank you to Fat Nugs Magazine for sponsoring this episode! If you're interested in brand partnerships or learning more about their offerings, reach out to the Fat Nugs team.
Don't forget to like, subscribe, and hit the notification bell to stay updated on all our latest episodes. Let's uplift the plant together!
Timestamps:
00:00 - Introduction
00:51 - The Lobo Lab's inception
02:05 - Product innovation and retail experiences
07:25 - The hemp discussion
10:08 - The importance of education in cannabis
16:14 - Opportunities in the Illinois market
20:04 - Marketing insights
24:00 - Ed's favorite ways to consume cannabis

Subscribe and share this episode with someone who loves the CannaBiz!

Subscribe and share this episode with someone who loves the CannaBiz!

Previous Episode

Eddie From Lobo - Part 01 - The Evolution of Pre-Rolls

Welcome to another exciting episode of the Cannabiz Conversations Podcast! In Season 3, host Sean Welsh sits down with Eddie from Lobo, a pre-roll company that has been making waves in the cannabis industry.
Join us as Eddie shares his origin story, detailing how his love for music and cannabis began at the age of 16 during a Rage Against the Machine concert. He reflects on his journey from a creative professional in advertising to becoming a key player in the cannabis space, starting with his work at Puffco and eventually launching Lobo.
In this episode, we dive into the evolution of the cannabis market, the challenges of building a nationwide brand, and the importance of adding value in a rapidly changing industry. Eddie also discusses the unique experiences of different states, the impact of legalization, and the exciting developments in cannabis accessories through Lobo Labs.
Whether you're a cannabis enthusiast or just curious about the industry, this episode is packed with insights and stories that you won't want to miss!
Topics Covered:
Eddie's early experiences with cannabis and music
The transition from advertising to the cannabis industry
Building a brand in a complex market
The evolution of cannabis laws and consumer experiences
Innovations in cannabis accessories
Special Thanks to Fat Nugs Magazine for their support in promoting cannabis culture and helping businesses connect with their audience.

Subscribe and share this episode with someone who loves the CannaBiz!

Next Episode

The Power of the Plant: Luna Stower's Journey in Cannabis Activism Part 01

Welcome to another enlightening episode of the Cannabiz Conversations Podcast! Join your host, Sean Welsh, as he sits down with the passionate and knowledgeable Luna Stower, a prominent figure in the cannabis industry.
In this episode, Luna shares her incredible origin story, detailing her lifelong connection with the cannabis plant and her journey from the East Bay near Oakland, California, to becoming an advocate for cannabis rights and social justice. With a background in education and activism, Luna discusses her experiences working in prisons, her involvement in equity licensing, and her commitment to fighting the war on drugs.
Sean and Luna dive deep into the multifaceted nature of cannabis, exploring its medical, recreational, and spiritual significance. They also tackle the misconceptions surrounding cannabis use and the ongoing challenges of legalization and regulation, particularly in California.
As they wrap up the first half of the episode, Luna highlights various organizations and initiatives that listeners can support to further the cause of cannabis advocacy.
Tune in to discover the power of the plant, the importance of activism, and how you can get involved in making a difference in the cannabis community.
Don't forget to like, subscribe, and hit the notification bell for more insightful conversations!

Subscribe and share this episode with someone who loves the CannaBiz!