NonFiction Branding™ with DP Knudten

08/16/22 • 45 min

1 Listener

It’s time to deliver an impactful lesson on branding that will change how you think of the subject forever. Here to deliver the message on Camera Ready & Abel is DP Knudten, Chief Collaborator at his business, Collaborator Creative.

DP is the author of the must read, NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are. His fresh take on branding is a call to action with an action plan, so you aren’t left wondering where to get started.

When it comes to branding and discoverability DP shares:

Imposter syndrome can be a good thing and can keep you honest about your deliverables
False modesty will limit your discoverability, it’s your job to tell people about the value you offer
Everyone is a unique combination of expert and amateur
Be the scalpel and not the Swiss Army knife. It’s the difference of being a purpose-built tool to do one thing versus an average jack of all trades...and scalpels get paid better.
If you are not a brand you are a commodity
Tell the truth about who you are, what you do and how you do it

DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.

DP is the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND and co-author of the book ROTOMA—The ROI of Social Media ‘Top of Mind/’.

When it comes to branding and discoverability DP shares:

Imposter syndrome can be a good thing and can keep you honest about your deliverables
False modesty will limit your discoverability, it’s your job to tell people about the value you offer
Everyone is a unique combination of expert and amateur
Be the scalpel and not the Swiss Army knife. It’s the difference of being a purpose-built tool to do one thing versus an average jack of all trades...and scalpels get paid better.
If you are not a brand you are a commodity
Tell the truth about who you are, what you do and how you do it

DP is the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND and co-author of the book ROTOMA—The ROI of Social Media ‘Top of Mind/’.

Previous Episode

Keeping the Blinders On with Katie Linendoll

I strive to deliver positive, actionable takeaways at Camera Ready & Abel but this is an especially inspiring episode!

It's not easy to stay the course in pursuit of your dreams. There's a constant din of outside noise, opinions, societal pressure and your own gremlins.

Katie Linendoll shares generously how learning to keep the blinders on took her from production assistant at ESPN to Emmy Award-winning consumer technology expert and one of the leading women in media technology with television appearances everywhere (literally), partner at MetroCap Partners focused on engagement with early-stage startups, a robust speaking career and charting on the country music charts.

Key takeaways:

Combine your creativity with a strong work ethic
Post your goals where you can see them and refer back often
Schedule your day
If you're not getting high fives don't worry - go ahead and celebrate yourself
Give yourself permission to change
Every tv appearance is an audition for the next tv appearance
Keep at it, you're in charge of you!

Learn more about Katie via katielinendoll.com

Follow Katie on IG @katielinendoll and Twitter @katielinendoll

Listen to Katie's music and watch episodes of Technically Katie

Next Episode

Nicstalgia: Super Fans, Selling Out, and Personal Growth

This is a special episode of the podcast because while I'm away enjoying a holiday with my family I am sharing my episode as a guest on Nicole Tremaglio’s podcast, Nicstalgia, where I had a blast going deep discussing what I love to talk about pop culture, change, and personal growth.

If you're new to the podcast Nicole was a guest on Camera Ready & Abel and discussed the important difference between building a community and building an audience. Nicole Tremaglio is a brand and consultant pop culture expert, writer, and self-described millennial Sporty Spice.

The Nicstalgia podcast, unlocks core memories from the 90s and 2000s while examining the past through a contemporary lens. In this episode of Nicstalgia I join Nicole to talk about how enthusiasm is valuable, how to avoid the ‘shoulds’, stand out as yourself, and find your calling when you don’t fit into neat little boxes.

Interested in one-on-one training with me, for you or your team? Shoot me a message at www.abelintermedia.com and let’s get connected!