Gatekeeper Secrets to Booking Your Next TV Spot
07/09/24 • 34 min
Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show.
In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the importance of positioning yourself as an expert and problem solver for the media, rather than solely promoting your business.
Learn tips on finding the right media outlets to pitch to, building relationships with journalists, and using social media effectively. He cautions against pitching on topics that one is not truly knowledgeable about and emphasizes the need for trust and authenticity in media pitches so you can secure media coverage and unlock new audiences.
Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling
Takeaways
- Pitching to the media can help businesses reach a large and engaged audience and build trust within the community.
- Targeting local media outlets allows businesses to focus on specific communities and generate more traction.
- Positioning oneself as an expert and problem solver for the media increases the chances of getting media coverage.
- Building relationships with journalists and being authentic in pitches is crucial for success.
- Social media presence and content can serve as a video resume and help businesses get discovered by the media.
- Finding hooks and timely angles for media pitches increases the chances of getting media coverage.
- Following up on pitches can be done by offering exclusivity to one outlet at a time and being patient in the process. Be genuine in your approach when communicating with newsrooms
- Phone calls can be an effective way to get a response, but social media communication can also work
Connect with Shirlee
- Watch on YouTube
- Follow on Instagram
- Follow/Connect on LinkedIn
- Attend Shirlee's next free training - DM the word VISIBLE on Instagram!
- Join Camera Confident Academy
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training!
- Subscribe on YouTube
- Follow/Connect on LinkedIn
- Follow on Instagram
- Download the prompts to create your perfect elevator pitch
Shirlee interviews Simon Ostler, former executive producer and managing editor at Canadian TV network Global News about what it REALLY takes to land an appearance on a TV show.
In part 1 of this extensive interview, Simon shares insights on how businesses can pitch to the media and gain exposure and how to build relationships and trust with the media gatekeepers. Shirlee and Simon highlight the importance of positioning yourself as an expert and problem solver for the media, rather than solely promoting your business.
Learn tips on finding the right media outlets to pitch to, building relationships with journalists, and using social media effectively. He cautions against pitching on topics that one is not truly knowledgeable about and emphasizes the need for trust and authenticity in media pitches so you can secure media coverage and unlock new audiences.
Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling
Takeaways
- Pitching to the media can help businesses reach a large and engaged audience and build trust within the community.
- Targeting local media outlets allows businesses to focus on specific communities and generate more traction.
- Positioning oneself as an expert and problem solver for the media increases the chances of getting media coverage.
- Building relationships with journalists and being authentic in pitches is crucial for success.
- Social media presence and content can serve as a video resume and help businesses get discovered by the media.
- Finding hooks and timely angles for media pitches increases the chances of getting media coverage.
- Following up on pitches can be done by offering exclusivity to one outlet at a time and being patient in the process. Be genuine in your approach when communicating with newsrooms
- Phone calls can be an effective way to get a response, but social media communication can also work
Connect with Shirlee
- Watch on YouTube
- Follow on Instagram
- Follow/Connect on LinkedIn
- Attend Shirlee's next free training - DM the word VISIBLE on Instagram!
- Join Camera Confident Academy
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training!
- Subscribe on YouTube
- Follow/Connect on LinkedIn
- Follow on Instagram
- Download the prompts to create your perfect elevator pitch
Previous Episode
Skyrocket Your Visibility by Zooming Out
It's easy to dream about a big break, but the secret to skyrocketing your visibility is not what you might think.
Entrepreneurs often underestimate the power of small, consistent actions to get their name out there and boost their business visibility.
Discover why every step, no matter how minor, is crucial in building a lasting public presence and transforming tiny wins into major opportunities
Keep a visibility journal to track your progress and stay motivated. Momentum builds over time and attracts more opportunities. Continuous improvement leads to greater impact and success.
Keywords: success, business, visibility, small steps, incremental progress, sustainable success, big break, small wins, confidence, visibility journal, momentum, continuous improvement, impact
Takeaways
- Success in business is achieved through small incremental steps, not a big leap.
- It's important to take stock of where you are and celebrate your progress.
- Consistent small efforts and small wins lead to sustainable success in visibility.
- Keep a visibility journal to track your progress and stay motivated.
- Momentum builds over time and attracts more opportunities.
- Continuous improvement leads to greater impact and success.
Connect with Shirlee
•Watch on YouTube
•Follow on Instagram - Attend my next free training - DM the word VISIBLE on Instagram!
•Follow/Connect on LinkedIn
•Join Camera Confident Academy
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training!
- Subscribe on YouTube
- Follow/Connect on LinkedIn
- Follow on Instagram
- Download the prompts to create your perfect elevator pitch
Next Episode
Crush Your Next Television Appearance
In part 2 of her interview with Simon Ostler, former Executive Producer and Managing Editor of Global Television News, Shirlee discusses everything from how to prepare for a TV appearance, how to promote yourself or your business without sounding sales-y. We tackle everything from what to do after landing a media opportunity, to preparing for the appearance, to promoting yourself naturally during the interview, to leveraging the earned media for further exposure. You'll learn all about the importance of perseverance, adaptability, and compelling storytelling in securing media coverage.
Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling
Takeaways
- Providing visuals and video content can enhance your chances of securing media coverage
- After landing a media opportunity, gather key information about the appearance and be prepared
- Promote yourself naturally during the interview without making it obvious
- Record and leverage the earned media for further exposure
- Perseverance, adaptability, and compelling storytelling are key to securing media coverage
Follow Simon Ostler on LinkedIn
Connect with Shirlee
- Watch on YouTube
- Follow on Instagram
- Follow/Connect on LinkedIn
- Attend Shirlee's next free training - DM the word VISIBLE on Instagram!
- Join Camera Confident Academy
- Learn the strategy to use an AI-powered video strategy to supercharge your visibility - Check out the on-demand training!
- Subscribe on YouTube
- Follow/Connect on LinkedIn
- Follow on Instagram
- Download the prompts to create your perfect elevator pitch
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/camera-confident-with-shirlee-engel-434620/gatekeeper-secrets-to-booking-your-next-tv-spot-60392249"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to gatekeeper secrets to booking your next tv spot on goodpods" style="width: 225px" /> </a>
Copy