17. 6 Steps to Maximize Holiday Sales for Your Creative Business

10/08/24 • 35 min

It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.
We walk through a simple six-step guide to ensure you're ready, covering essential topics like deciding what holiday products to offer, choosing the best platform to sell your products (whether it's online channels or local markets and craft fairs), and creating a solid production timeline. We also dive into setting the right prices for profitability, running pre-sales to gauge interest, and crafting a marketing plan to get your products in front of the right audience.
This episode will help you streamline your production process and maximize your revenue. Put on your favorite holiday sweater (we've got ours on!), grab your notebook, and let’s get your calligraphy business holiday-ready so you can end the year on a high note!
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10/08/24 • 35 min

Calligraphy Biz Corner - 17. 6 Steps to Maximize Holiday Sales for Your Creative Business

Transcript

alane_1_09-30-2024_13235400:00:32.621

Hello and welcome back to Calligraphy Biz Corner. Believe it or not, the holidays are right around the corner and Xiao Chen and I showed up in our holiday garb today for this episode.

shaochen_1_09-30-2024_11235400:00:44.121

Yep. If you're watching on YouTube, you can see our cute little holiday sweatshirts. I've got one with a bunch of dogs with reindeer ears and Santa hats on.

alane_1_09

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