How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey

03/20/25 • 49 min

B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy...

Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting your bottom line. Dive deeper into what that looks like operationally especially with attribution models.

Watch the full video to hear the latest on:

📊 Marketing attribution reporting and models

💻 Using your CRM as a strategic center and source of truth for buyer journey reporting

📈 Emerging changes in referral traffic

🌚 The power of dark social traffic

🤝 Connecting the dots between marketing, sales & revenue

You've been called to action.

💬 Connect with us on social media:

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog

B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy...

Watch the full video to hear the latest on:

📊 Marketing attribution reporting and models

💻 Using your CRM as a strategic center and source of truth for buyer journey reporting

📈 Emerging changes in referral traffic

🌚 The power of dark social traffic

🤝 Connecting the dots between marketing, sales & revenue

You've been called to action.

💬 Connect with us on social media:

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog

Next Episode

How to build a video marketing strategy: Examples of B2B companies driving leads and sales

Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience?

In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands.

Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore:

📹 The top video content types businesses are investing in to drive leads and sales, from product demos to thought leadership webinars

🎬 How to create an integrated video marketing strategy that leverages long- and short-form content across the funnel

💑 Strategies for humanizing your brand and building trust through video

🏆Case studies of B2B brands that are investing in video content and translating it into the marketing holy grail — conversions

Whether you're just getting started with video or looking to level up your existing efforts, this episode is for you!

Finally, let us know in the comments how your company is leveraging video in 2024.

💬 Connect with us on social media:

➡️ LinkedIn:https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog

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