Called to Action
Janet Mesh
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Top 10 Called to Action Episodes
Goodpods has curated a list of the 10 best Called to Action episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Called to Action for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Called to Action episode by adding your comments to the episode page.
Cross-functional collaboration: The secret to marketing growth
Called to Action
03/20/25 • 47 min
“Don't overlook a calendar, people.” Or in other words, are your marketing process in order? In the first episode of Called to Action, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do their most strategic and impactful work.
From marketing and sales alignment to the best content (hint: case studies!) for helping B2B buyers research and make purchase decisions, we show how your marketing process is the thread that links them all.
You've been called to action.
💬 Connect with us on social media:
➡️ LinkedIn:https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
How to build a video marketing strategy: Examples of B2B companies driving leads and sales
Called to Action
03/20/25 • 52 min
Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience?
In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands.
Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore:
📹 The top video content types businesses are investing in to drive leads and sales, from product demos to thought leadership webinars
🎬 How to create an integrated video marketing strategy that leverages long- and short-form content across the funnel
💑 Strategies for humanizing your brand and building trust through video
🏆Case studies of B2B brands that are investing in video content and translating it into the marketing holy grail — conversions
Whether you're just getting started with video or looking to level up your existing efforts, this episode is for you!
Finally, let us know in the comments how your company is leveraging video in 2024.
💬 Connect with us on social media:
➡️ LinkedIn:https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey
Called to Action
03/20/25 • 49 min
B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy...
Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting your bottom line. Dive deeper into what that looks like operationally especially with attribution models.
Watch the full video to hear the latest on:
📊 Marketing attribution reporting and models
💻 Using your CRM as a strategic center and source of truth for buyer journey reporting
📈 Emerging changes in referral traffic
🌚 The power of dark social traffic
🤝 Connecting the dots between marketing, sales & revenue
You've been called to action.
💬 Connect with us on social media:
➡️ LinkedIn: https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
FAQ
How many episodes does Called to Action have?
Called to Action currently has 3 episodes available.
What topics does Called to Action cover?
The podcast is about Seo, Marketing, Management, Saas, Podcasts, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Called to Action?
The episode title 'Cross-functional collaboration: The secret to marketing growth' is the most popular.
What is the average episode length on Called to Action?
The average episode length on Called to Action is 50 minutes.
How often are episodes of Called to Action released?
Episodes of Called to Action are typically released every 2 hours.
When was the first episode of Called to Action?
The first episode of Called to Action was released on Mar 20, 2025.
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