Mastering Pre-Launch Content

05/16/24 • 38 min

Welcome to another episode of See Over It with your host, Carli Anna! Today, we're diving deep into the world of launching and how to prepare your content to make it as smooth and successful as possible. This episode is a sneak peek into our exclusive 10K Girl Gang workshops, so buckle up for some top-tier advice!

[00:00] Intro: Carli Anna welcomes you and sets the stage for today's topic: launching strategies.
[02:22] Personal Update: A heartfelt story about Carli's cousin's recent tragedy and how she's supporting them with a special sale and GoFundMe campaign.
[07:01] Funny Story: Carli shares a hilarious encounter with a follower's feedback on her donation email.
[11:33] Launching Basics: Why launching once a quarter is crucial for every business and how to get started.
[13:48] Stage 1 - Getting People to Listen: Tips on connecting with your audience and making your content engaging and relatable.
[16:07] Stage 1 Content Focus: The types of content to post for maximum engagement and growth, including Muse content, collabs, and hot takes.
[18:21] Stage 2 - Building Trust: Shifting focus to educational and authority posts to establish yourself as an expert.
[22:57] Stage 2 Content Focus: How to create actionable educational content and thought leadership posts.
[29:53] Stage 3 - Preparing to Buy: Getting your audience ready for the big launch with proof, inspirational, and objection-busting content.
[32:11] Stage 3 Content Focus: Detailed strategies for creating compelling proof content and effective sales posts.
[36:33] Launch Week Teaser: A brief look at what happens during the actual launch week and how to make it successful.
[39:00] Conclusion: Recap of the episode and final thoughts on mastering your launch strategy.

Resources Mentioned:

GoFundMe for Carli's cousin:
Carli's Shop: Everything 50% off for one week! use code "colton"
10K Girl Gang: Learn more about our exclusive program [Link to 10KGG]

[00:00] Intro: Carli Anna welcomes you and sets the stage for today's topic: launching strategies.
[02:22] Personal Update: A heartfelt story about Carli's cousin's recent tragedy and how she's supporting them with a special sale and GoFundMe campaign.
[07:01] Funny Story: Carli shares a hilarious encounter with a follower's feedback on her donation email.
[11:33] Launching Basics: Why launching once a quarter is crucial for every business and how to get started.
[13:48] Stage 1 - Getting People to Listen: Tips on connecting with your audience and making your content engaging and relatable.
[16:07] Stage 1 Content Focus: The types of content to post for maximum engagement and growth, including Muse content, collabs, and hot takes.
[18:21] Stage 2 - Building Trust: Shifting focus to educational and authority posts to establish yourself as an expert.
[22:57] Stage 2 Content Focus: How to create actionable educational content and thought leadership posts.
[29:53] Stage 3 - Preparing to Buy: Getting your audience ready for the big launch with proof, inspirational, and objection-busting content.
[32:11] Stage 3 Content Focus: Detailed strategies for creating compelling proof content and effective sales posts.
[36:33] Launch Week Teaser: A brief look at what happens during the actual launch week and how to make it successful.
[39:00] Conclusion: Recap of the episode and final thoughts on mastering your launch strategy.

Resources Mentioned:

GoFundMe for Carli's cousin:
Carli's Shop: Everything 50% off for one week! use code "colton"
10K Girl Gang: Learn more about our exclusive program [Link to 10KGG]

Previous Episode

Business During Personal Crisis

Host Carli Anna delves into the complexities of managing a business amidst personal life challenges. She explores how personal disruptions can cloud decision-making, stifle creativity, and impact overall business operations. Carli shares her experiences and strategies for maintaining focus and productivity during such times, highlighting the importance of self-care and community support.

Throughout the episode, Carli offers insights on leveraging existing content, engaging with therapeutic resources, and maintaining transparency with clients to navigate the rough patches effectively. She also discusses the role of routine and simple pleasures, like reading and favorite snacks, in keeping grounded when life feels overwhelming.

TIMESTAMPS:

1:28 - Snacks and Tracks: Carli discusses her latest reads, "Funny Story" by Emily Henry and "A Fate Inked in Blood" by Daniel L. Jensen, giving insights into how these stories impact her during challenging times.
3:48 - Deep Dive into "A Fate Inked in Blood": Analysis of the book's themes and its personal significance.
6:08 - Carli’s Reflections on Fantasy Romance and Book Recommendations: Sharing more about why certain books resonate with her current situation.
7:05 - Costco Finds: Carli shares her favorite snacks and how they simplify mealtime at her home.
9:00 - Discussing Routine and Dietary Choices: How consistent meal planning helps maintain normalcy.
11:20 - Personal Life Update: Carli opens up about her ongoing family issues and their impact on her business operations.
16:02 - Coping Mechanisms for Business: Tips on reusing content and staying productive during emotional turmoil.
17:47 - Wellness Tips: Carli talks about the benefits of Feel Good Monthly by the Fit Flamingo.
20:10 - Transparency with Clients and Followers: The importance of openness in business relationships during personal struggles.
25:12 - The Right to Share: Discussing the ethics and impact of sharing personal experiences on public platforms.
29:21 - Honest Conversations: Encouraging listeners to be truthful and the therapeutic power of openness.
31:12 - Effects on Business from Personal Life: How personal issues can interfere with business efficiency and client relationships.
33:16 - Setting Boundaries: The importance of maintaining personal boundaries for mental health and business success.
36:15 - Conclusion: Carli wraps up with a powerful message on the importance of honesty and integrity in both personal and professional life.

Follow Carli Anna:

Books Mentioned:

"Funny Story" by Emily Henry
"A Fate Inked in Blood" by Daniel L. Jensen

Wellness Resources:

Feel Good Monthly by Madison from the Fit Flamingo: A subscription service offering a variety of meditations and wellness sessions designed to aid mental health and productivity. The Fit Flamingo Website

Snacks: Amylu Chicken Crumbles at Costco: Carli shares her love for this easy, protein-packed meal solution that’s become a staple in her family’s

Next Episode

Am I the A**hole? Freelance Frenemies

Description:
Carli dives into hilarious and juicy "Am I the Asshole?" stories from freelancers and graphic designers. From dealing with demanding clients to navigating awkward family dynamics, these tales will have you laughing, cringing, and nodding in agreement. Send in your own AITA stories for future episodes!

Timestamps:

00:00 - Introduction: Welcome and episode theme.
02:24 - Personal Updates: Kids, recent reads, Bridgerton.
07:06 - Story 1: The Ungrateful Boyfriend: Boyfriend refuses to pay for design work.
11:55 - Story 2: Career Advice Gone Wrong: Aunt discourages niece from graphic design.
18:52 - Story 3: Ethical Dilemmas with Fiverr Alternatives: Friend using low-cost design service.
23:28 - Story 4: Charity Design Drama: Friend upset over charity logo project.
27:58 - Story 5: Freelancer vs. Office Worker: Woman wants freelance boyfriend to work an office job.
32:38 - Story 6: Client Wants a Refund: Client demands refund after consultancy work.
37:00 - Closing Remarks: Call for listener submissions and Close Friends list info.

Resources Mentioned:

Join Carli’s Close Friends list on Instagram for exclusive content: Link to Instagram
Submit your "Am I the Asshole?" stories to the podcast’s Instagram: Link to Instagram
Bridgerton Series on Netflix
Red Queen Book Series

Want to work with Carli?

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